AutoBeta(AutoBeta.net)05/28 Report--

Porsche, the world's most profitable and profitable car brand, has suffered a severe decline in the car market since 2018, but Porsche has bucked the trend, rising 12 per cent year-on-year. But by 2019, the downturn in the car market became more severe, and Porsche's performance began to take a sharp turn.

Porsche's cumulative global sales in the first three months of 2019 were 16890, down 10 per cent from a year earlier. Global sales have also been dragged down by the market downturn, with global sales of 80900 vehicles from January to April 2019, down 6.1 per cent from a year earlier.

In the past, Porsche's market in Germany and the United States has become saturated, and it has begun to regard China as the largest strategic growth point of the single market, and take it as an important plan to revitalize sales through the expansion of the dealer network and the enhancement of product richness.

Over the past few years, it can also be seen that the Chinese market has also become Porsche's largest sales market, allowing Porsche's sales to grow and hit a brand record high in China in 2018.

But Porsche's global sales fell 12% this time, and many people may think it is due to the decline in sales affected by the depressed environment in China. However, it is understood that between January and March, the North American market was the only region where Porsche sales increased, with only 10% decline in the Chinese market and 32% in the European market, including a 28% decline in the German domestic market.

Porsche's sales in Europe fell by 6000 in the first quarter, but the impact was far greater than the 1700 in China. Originally, in 15 years, Volkswagen was implicated in Audi and Porsche-related models because of the illegal operation of substandard diesel engines with exhaust cheating software. After that, Porsche directly announced that it would not launch diesel cars.

But the matter is not over. Because of this, Germany imposed a penalty of 4 billion yuan on Porsche for lax supervision. The Procuratorate believes that although the engine is not designed by Porsche, it is because of lax supervision. Even if the fine is not a problem for Porsche.

Porsche's unexpected performance fell in the first quarter of 2019, although it was due to the economic downturn and the car market environment. However, Porsche has also encountered a lot of problems in the Chinese market. Porsche has had four recalls since 2019. Porsche responded because it kept actively testing the vehicles and learned that some of the problems needed to be updated.

In response to the market plan, Yan Boyu, chief executive of Porsche China, said: "Porsche currently has 117 sales outlets in China, and we plan to open new outlets of about 5-10 plus in 2019." Porsche hopes to expand into second-and third-tier cities by accelerating the expansion of its online stores.

Judging from Porsche's domestic dealer network, it has been growing in double digits in the past. Porsche has begun to expand into third-tier and fourth-tier cities in recent years, as luxury cars in first-tier cities such as Beijing, Guangzhou and Shenzhen have reached the ceiling. These areas either have great potential for economic growth, or they are more developed coastal cities, but due to consumption restrictions, new dealers are obviously lower than first-tier cities.

Porsche, which has always shown a growing trend, has also reversed its sales performance as the market economy has led to a sudden reversal. Although the main reason is not the Chinese market, Porsche is confident about the future of the Chinese market.

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