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The Alfa Romeo brand, with the title of "civilian Ferrari", has been questioned ever since it entered the Chinese market. in the eyes of consumers, there is a big problem with the brand-maintenance price, there is always a hot review of Alfa Romeo can not do without this sentence: even if you can afford it, can you afford it?

In a small rear-end accident, let's take a look at how "luxurious" Alfa Romeo can be repaired.

Some netizens revealed that an Alfa Romeo Stelvio SUV rear-ended on a certain road recently, causing two cars to be damaged. From the point of view of the scene, the front face of the Stelvio was damaged and the engine cover was deformed and raised.

It seems that the damage is not serious, but the cost of maintenance is staggering. Alfa Romeo dealers quoted 112296 yuan for the maintenance of the Stelvio, including nearly 20, 000 man-hours and more than 90, 000 materials.

Netizens shouted that the car with more than 200,000 yuan was repaired for 110000, and the price of half the car had been repaired. There is a saying that some of the so-called luxury brands on the market only know that they are luxury cars when they are repaired, and maybe Alfa Romeo is also in this category. Some netizens said bluntly, buy a second-hand car or buy a new car to disassemble parts.

However, this is not the worst-case scenario, and Alfa Romeo faces greater difficulties in the Chinese market. In history, this Italian performance car manufacturer has won numerous awards and has its presence in many competitions. many netizens like to use the word "feelings" to contact this brand, but the brand has just started again in the domestic market, and its popularity is not high. Had to succumb to the market. Recently, there has been a lot of news about Alfa Romeo on the Internet, especially the 40% discount sale of dealers. Many netizens are surprised that the price has been cut to such an extent, and the brand has been destroyed.

Due to poor sales, the market price of Alfa Romeo came to a 6. 8% discount a long time ago, with a terminal price reduction of more than 100, 000, making it the fastest and biggest luxury brand. However, sales have not improved, there is a backlog of inventory, and with the approach of the sixth national emission standard, dealers have recently reduced their prices to 5. 5% off, almost selling cars at a loss.

For example, the official guiding price of Giulia is 32-480000, and the starting price after fracture reduction is 185000; the official starting price of Stelvio SUV is 400000, and the 42% discount is about 230000. If you talk to the sales more, it is estimated that the price can be even lower. Therefore, compared with the above rear-end collision cases, 110000 of the repair price confirmed the "real luxury car."

If you can't sell it at a lower price, is it hard to throw it into your own hands? Some netizens revealed that the whole parking lot was packed with new Alfa Romeo cars, which was very spectacular.

However, there is only one month to go before the six-year era, and 15 provinces and cities will implement the national six emission standards. These areas account for 65 percent of the country's total passenger car sales, and they are also the main sales areas for brands such as Alfa Romeo. You can imagine the pressure on dealers.

Some people in the industry even said that now you can buy the magic car you once dreamed of for a little over 200000, but now this is the rhythm of rotting in the mud!

Despite the blood of Ferrari, Alfa Romeo's image of "high failure rate, high maintenance price and low value preservation rate" is deeply ingrained among consumers, which is one of the reasons for its poor sales. The brand image has been declining and the price has been reduced like a broken bone, and the brand has almost been smashed after it entered China. If the manufacturers do not take action, Alfa Romeo will be abolished at home, and it will not be far from withdrawing from the Chinese market.

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