AutoBeta(AutoBeta.net)05/30 Report--

According to foreign media reports, BMW Group has made another personnel transfer. Uwe Dreyer (Uwe Dreher) will assume the position of vice president of North American marketing for the BMW Group and will replace Trudy Haddy. Trudy Haddy will become vice president of BMW's motorcycle business in the Americas on the same day. It will come into effect on July.

Uwe Dreyer serves as the head of marketing for the BMW brand, BMW I sub-brand and BMW M sub-brand. He is also the one who led BMW to launch the I-series electric car brand. After taking office, Dreyer will be responsible for managing public relations and product planning in North America and reporting to BMW's North American CEO Bernhard Kuhnt. He previously served at the headquarters of BMW Group in Munich.

BMW performed very well in the US in the first quarter of 2019, slightly increasing by 0.1 per cent to 73888 over the same period and surpassing the second Mercedes-Benz by 2717. BMW X3 sold 6727 vehicles in the US in March, up 48 per cent from a year earlier. The BMW X7 also performed well, selling 2186 vehicles in March. The BMW X3 naturally contributed to BMW's excellent results, becoming the best-selling model of the BMW brand in the United States and helping BMW overtake Mercedes-Benz and Lexus.

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