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Fiat CEO Mackay sold his FCA shares after Renault proposed a merger

2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)05/31 Report--

Mackay, chief executive of Fiat Chrysler, sold his FCA stake in 4Universum 1 on Tuesday. A day earlier, FCA announced a merger with Renault. Mackay mentioned the deal in a document to the Dutch Financial Markets Authority because FCA is a company registered in the Netherlands.

Shares of FCA and Renault both rose on Monday, with FCA up 8% at 12.37 euros in Milan and Renault up 12% at 56.03 euros on the Paris CAST index. FCA opened sharply higher on the New York Stock Exchange on Tuesday and its shares have since been in line with Milan's shares.

Compared with FCA and Renault, US new car sales fell to 1328649 in April, down 2.3 per cent (1359672) from a year earlier, while sales at all three Detroit automakers and Toyota fell. FCA's performance in the US generally declined in April 2019, with JEEP down 24 per cent, Chrysler 37 per cent and Fiat 34 per cent. However, RAM rose 25% against the market, thanks to consumers' pursuit of pickup models.

However, in the "2019 American Automobile Reliability Research report" released by J.D.Power, the reliability of Fiat and Chrysler has been hovering in the bottom five. Along with Land Rover and Volvo, Dodge and RAM. In China, Fiat models have also been criticized by many consumers. The quality problems involved in Fiat models focus on transmission mechanisms such as gearboxes and clutches. After entering 2018, Fiat's models have almost entered a state of semi-stop production in China, the main problem in addition to quality problems, its product line is small, stop upgrading has been the weakness of its lack of competitiveness. The above problems are the same as those of Nanjing Fiat, which entered China at that time. Nanjing Fiat made four domestic models at that time. There are four small models, namely, Pelio, Siena, weekend Wind and Phalang. However, due to domestic consumer demand for small passenger cars is weak. GAC Fick also faces the same problem. Although Fick's pleasure, Feixiang two models have been adjusted for the domestic, but Fick has only two domestic models and imported Feixiang and imported 500 models, these models have gradually tended to aging, in the shrinking small car market, the introduction of these two models will not help.

In the Chinese market, FCA has already marginalized the Fiat brand. In the future, Fiat will focus on its Maserati and JEEP brands in China. Fiat is not satisfactory in many ways, even if Renault's merger to save the weak market can not win in one move, the key is to optimize and adjust the models for the domestic market, and launch fine-differentiated products according to the needs of consumers. Just simply bring hometown products into domestic sales, so you will only continue to face the situation of withdrawing from the Chinese market.

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