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Tesla China accepts model 3 booking for a starting price of 328000 RMB, and the competitor of domestic electric cars finally arrives.

2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)05/31 Report--

Tesla's Shanghai Superplant is now in a state of completion and will be able to start producing the first models in September this year. And we also confirmed Tesla's localization in the official public account. In the official article titled "Welcome New Colleagues," on the employee card of a Shanghai Super Factory 3, there are the words Tesla model 3 standard battery life upgrade version, and clearly identify the starting price of the model, as well as the scheduled date today May 31, as well as the mileage, top speed, 100 km acceleration and other times of the model.

QQ图片20190531102358.jpg

The first phase of Shanghai's super factory has been completed. And below you can see the central navigation position in the car showing Pudong Lingang Industrial Zone, where Shanghai's super factory is located. By the end of this year, China's superplant is expected to produce 1000 cars a week, and possibly 2000. The first phase of Shanghai Super Factory will produce 250,000 vehicles, and the fully completed super factory will produce 500,000 vehicles. The Shanghai plant will also put into production the Model Y compact SUV.

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More consumers are concerned about the price of the model3 model, which can be seen in the screenshot of the official website. The lowest price of the model3 model is from 328000 to 522000, and the price of 328000 marks the words "Standard battery life upgrade Tesla China", so it can be confirmed that the price of the domestic model3 model is the lowest, and only the standard battery life upgrade version is localized for the time being. No other high-profile versions of model3, long endurance or dual-motor long endurance and performance versions are known for the time being. However, I believe that the price of subsequent high-end versions will drop after domestic production.

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A lot of netizens are complaining that the lowest price of the model3 model in the United States is only $35000 (equivalent to 241,000 yuan), and the price of 328,000 yuan for the domestic standard battery life upgrade is unacceptable. Why are prices so expensive in China? The reasons are as follows: 1. The standard upgrade version of the domestic version belongs to the mid-to-high model, while the $35,000 version sold in the United States belongs to the model using the old battery module, and the range is reduced from 460km to 354km. 2. Tesla belongs to the high-end electric vehicle brand in the domestic market, and it is also a reasonable pricing category for the price exceeding 328,000 yuan. Otherwise, if the price is lower than 300,000 yuan, it will encroach on the sales space of domestic brands and cause vicious price reduction competition, leading to a vicious circle in the market. 3. Tesla has always been shown as a high-end image when entering China. If the price of model3 model is relatively low, Tesla will fall to the situation of Cadillac, which is also from the United States, and can only hover in the second echelon of luxury brands.

Li Xiang, founder and CEO of Che Hejia, criticized the domestic electric car enterprises in Weibo, pointing to the domestic car enterprises brand promotion car with 60 constant speed propaganda of their cruising range is a kind of "self-hi" propaganda means. Li wanted to make a price estimate for Tesla's domestic model3 model on Weibo on March 1:"According to the current exchange rate, the domestic model3 will definitely sell directly to 250,000 - 270,000", which allows domestic brands to leave a little space, and after today's price announcement, he said on Weibo: "Domestic model 3 pricing 328,000, a very auspicious number" quite a relief feeling.

Many domestic electric vehicles have problems such as false standard endurance, serious battery attenuation in winter, poor overall quality of the car, poor ride feeling, etc. Tesla hopes to promote the benign development of the domestic electric vehicle industry, so that more independent automobile enterprises can bring better products to the common people.

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