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Major changes in the brand are exposed: the original sales team is dissolved and the Mercedes-Benz sales team takes over.

2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)02/25 Report--

After BYD and Daimler shareholders increased their investment in the Tengli electric car brand for three years in a row, there was news that Tengli's sales business would be transferred. According to media sources confirmed, "momentum electric vehicle sales may be transferred to Beijing Mercedes-Benz sales and Service Co., Ltd., by the original Smart marketing team." The momentum side did not deny it, saying only that "the matter has not been decided yet."

It is said that the original sales team has also begun to divert, some of which have returned to BYD, the parent company.

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Shenzhen Teng Teng New Energy Automobile Co., Ltd. was established in February 2011, jointly invested by BYD and Daimler, each accounting for 50% of the shares. It is positioned as a high-end commercial electric vehicle, and BYD is responsible for its production. sales of Tengli cars have been very low in the past eight years, and there have been few new products for many years. Data show that the sales of Teng Teng electric vehicles from January to October 2018 are only 900. Sales have not been very good in recent years, with 2888 in 2015, 2287 in 2016 and 4713 in 2017.

Recently, BYD and Daimler respectively increased their capital and momentum by a total of 400 million yuan, and the equity ratio of both sides remained unchanged after the capital increase was completed, which was used to support the normal operation of Tengli. This is the third year of capital increase by shareholders of both sides. BYD and Daimler added 1 billion yuan to Tengli in 2017 and another 800 million yuan in 2018.

At present, Tengli has 450km and 500km electric cars on sale, with a range of 403km and 451km respectively under comprehensive operating conditions, of which the price is 220000 yuan after deducting subsidies, and the price of Tengli 500 models after subsidy is 29.88-328800 yuan.

In October 2018, the brand announced that in order to increase sales and strengthen cooperation with Mercedes-Benz dealer group, Tengli added 26 Mercedes-Benz joint distribution stores in 20 cities, covering the country's first-tier and most provincial capitals.

If the momentum is taken over by the Mercedes-Benz smart sales team, coupled with selling cars at Mercedes-Benz dealerships, it may improve the sales of the momentum.

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