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NIO launched a "battery rental" scheme when it launched the ES8, but this option was quietly removed from the shelves in the official car app just yesterday. This means that new ES8 and ES6 car buyers will not be able to choose the equivalent of an interest-free loan of 100000 yuan per month for a five-year period.

As early as the period when ES8 was listed on the market, the battery rental scheme was launched together, and the price of the vehicle could be reduced by 100, 000 yuan after choosing the plan. The initial battery rental plan was to pay a monthly battery rental fee of 1280 for 78 consecutive months, and later changed to 1680 for 60 consecutive months. And there is no need to pay any interest and formalities during the lease period. We can regard this service as a unique service to attract consumers and improve the competitiveness of products.

However, when the new APP customer chooses the service, it shows that it cannot be submitted and notifies the APP upgrade. However, the version of APP can no longer support the upgrade, so it can be seen that NIO is ready to take the service off the shelves.

Just after the car software upgrade, the service option has been removed, and customer service personnel and sales consultants who have been consulted by the media have received responses saying that the product service has been cancelled. Although NIO is pulling off the financial service, it is still working with major commercial banks to launch a portfolio of financial loans. There are six ways from an installment loan with zero interest rate to a loan portfolio of 50-50%. The cooperative banks are China Merchants, China and Industrial Bank.

For the future off-shelf battery rental services, cooperation with financial institutions to launch a loan program, more is to alleviate the financial pressure at this stage. Reduce costs in sales and cost input management and risk control. For at this stage to be able to steadily launch new products and gradually accumulate popularity, then Wei Lai no longer need to pay out of his own pocket to customers.

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