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Previously, as NIO Automobile launched its new product ES8 to the market, it planned a variety of different marketing strategies, among which "battery rental" is also one of NIO's iconic marketing strategies. Recently, however, it has been learned that Wei Lai's "battery rental" scheme is in a state of removal.

Earlier, when NIO launched its first product ES8, it also launched a battery rental plan simultaneously. The plan is to choose to pay the car in one lump sum when buying a car, or choose the battery rental scheme. The price starts at 448,000 yuan before the subsidy of NIO ES8 benchmark version, and the price is 548,000 yuan before the subsidy of limited 10,000 founding version. If you choose the "battery rental" scheme, it is equivalent to a drop in the terminal price of the vehicle by 100,000 yuan. However, you need to pay the battery rental fee in installments each month, which is enough for 78 months. At the same time enjoy battery upgrade service. Therefore, this plan can be regarded as an "interest-free financial plan" formulated to improve product competitiveness and reduce price range.

At the beginning, the battery rental plan was $1280 per month for battery rental for 78 consecutive months. Later, Wei Lai adjusted the plan to 1660 yuan per month for 60 consecutive months. However, there is always no need to pay the usual handling fees, service fees and interest charges in loans.

However, since the last version of NIO APP, the option of battery rental has not been submitted to the purchase order, and the system will prompt you to upgrade the system, but it is currently the latest system version.

Through NIO's customer service staff and sales consultants, we understand that the current "battery rental plan has been cancelled." After updating the latest version of NIO, it can be seen that NIO has removed the vehicle configuration option of "battery rental".

After that, from a NIO customer service revealed that there is no battery rental scheme at present, but later will resume online, the specific time is temporarily unknown, but will certainly be online.

Qin Lihong, president of NIO, responded: "The battery rental scheme has not been cancelled, but there were some logic problems in the basic options of the vehicle before, and now it has been integrated into the financial scheme." The battery rental scheme is a project that NIO cooperates with a third-party organization. The quota varies in different periods, and the latest quota is smaller."

However, the cancellation of this plan by Wei Lai can also relieve the financial pressure on Wei Lai to a certain extent.

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