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2024-11-05 Update From: AutoBeta autobeta NAV: AutoBeta > Data Report >
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AutoBeta(AutoBeta.net)06/05 Report--
Recently, Volvo officially released its May sales figures. Volvo sold 60196 vehicles globally in May, up 12.4 per cent from a year earlier. Among them, the domestic cumulative sales in May was 12425, up 17.4% from the same period last year, and the domestic cumulative sales from January to May was 54503, up 9.5% from the same period last year. Volvo is not only growing monthly sales, but also annual cumulative sales growth, and even other regions are showing an upward trend, which is really good.
Volvo's sales in Europe also rose 16.9 per cent in May to nearly 30, 000 vehicles, while cumulative sales in Europe rose nearly 10 per cent to 144164 from 131267 in the same period last year. In the US, Volvo sold 9761 vehicles in May, up 4.5 per cent from May last year. The cumulative sales from January to May also exceeded 40, 000, an increase of 6.4 per cent from a year earlier.
In terms of products, the Volvo XC60, Volvo XC40 and Volvo XC90 are all the main models supporting its sales growth. And it can be seen that the demand for the Volvo SUV series continues to be strong, the XC60 is still the most popular model, and the XC40 and XC90 are also favored by more consumers.
Volvo believes that its growth in the Chinese market is mainly due to the hot sales of the domestic Volvo XC60 and Volvo S90. In addition to the above two models, the domestic Volvo XC40 actually went on sale in May this year, which also brought a certain boost to Volvo sales in China.
Although Volvo sales look good. But it is understood that Volvo's two best-selling cars are the XC60 and the S90. The reason why these two cars are popular, one thing in common is the huge terminal discount. Even the 19 Volvo S90 has gone on sale below 300000. So, rationally, Volvo is not doing well at the middle and lower end of the market.
Earlier, the State Administration of Market Supervision and Administration issued a recall of XC90 models due to the accumulation of coolant leaks near the hot exhaust system, which may cause engine compartments to catch fire. And Volvo's XC60 received a nearly sixfold increase in complaints in May because of idle resonance. But that doesn't seem to have affected Volvo's sales.
However, Volvo is also working hard for its own sales, such as the introduction of the entry-level model XC40 and the new generation of S60. Recently, it was also reported that Volvo will launch a higher-level SUV, targeting models such as the BMW X7 and Mercedes-Benz GLS, which will be named XC100.
As a second-tier luxury brand, Volvo is also constantly improving the layout of various products and realizing its own brand image premium.
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