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Recently, the prices of national five models have been greatly reduced, market discounts have increased, and manufacturers and dealers have accelerated the clearance of vehicles in stock. Among luxury brands, Cadillac cut prices the most violently, with naked car prices of several models falling below 200000, especially ATS-L cars, where promotions with lower prices than 180000 from dealers abound, causing heated discussion on the Internet.

After a round of price cuts, what is the current market environment for Cadillac? It is reported that Cadillac in a strong price reduction under the national five models have been basically cleared.

According to the WeChat moments news released by car sales, it is claimed that there is not only no national five car resources, but also need to spend extra to buy, and even have to wait in line.

One of the car salesmen said sharply on moments: "No matter what the configuration of the national five XT5, Nanjing does not have a car; the last batch of resources of ATS-L Nanjing will not be done without decoration. If you want to buy this car, please contact me clearly and don't waste each other's time."

Thanks to unprecedented price cuts, Cadillac really became popular in the final stage of the five-year Plan. One netizen said: "there is no car that cannot be sold, only the price that cannot be sold."

The latest figures show that Cadillac sold 20587 new cars in May, up 18.9 per cent from a year earlier, while cumulative sales from January to May this year were 93382, down 5 per cent from a year earlier.

It can be seen that the reduction has achieved remarkable results in improving sales, manufacturers and dealers have emptied the inventory of the five countries, but it is difficult to make up for the negative impact on the overall brand image, and the majority of consumers have printed the word "big price reduction" on the Cadillac brand image.

In addition, at this time, Cadillac second-hand cars can not be sold, nor can they sell at a price. Many Cadillac owners reflected on the Internet that they bought more than 300,000 yuan two years ago, but now they only need 180000 yuan, and their second-hand cars have depreciated sharply and lost a lot of money.

Some people in the industry said, "Cadillac seems to have been very successful in 17 and 18 years, but it has also buried hidden troubles. The second-hand salvage value is low, and the customer loyalty rate is even lower. Now a large number of used cars in 17,18 years hang 200000 +. But how many deals have been made? In the end, it will hurt former customers and potential customers. "

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