AutoBeta(AutoBeta.net)06/07 Report--

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June began, and May sales figures for many car brands are also released. Dongfeng Nissan released its monthly report on May sales these days. Nissan sold 122000 vehicles in China in May, down 4.8 per cent from a year earlier, according to the data. Dongfeng Nissan sold 91000 vehicles in May, down 4.3% from a year earlier, a narrower decline than in April.

Xuanyi, the main model of Dongfeng's daily production and sales, sold a total of 34662 new cars in May, with a cumulative sales of 173796, an increase of 10.3 per cent over the same period last year. At the same time, Teana, which went on sale at the end of last year, also achieved a monthly sales of 5958, an increase of 28.7% over the previous month.

In terms of SUV models, Qijun sold 18365 vehicles in May, up 2.5% from the same period last year, while the new Xiaoke terminal sold 13839 vehicles in May, up 20.5% from the same period last year. At the same time, the compact car series, made up of Quanta and New Bluebird, which focuses on the youth market, also achieved good sales results, with terminal sales reaching 6755 units in May, up 28.5 per cent from a year earlier. Of these, Bluebird's terminal sales in May were 3473, an increase of 18.2% over the same period last year.

Although many Japanese brands are showing a substantial growth trend, Nissan, which has always had a good sales performance, is showing a downward trend. In addition to the increasing pressure of market competition, Nissan's own product problems have also become an important reason for hindering the improvement of its sales. For example, both Qijun and Xuanyi have more complaints about transmissions, coupled with the lag in product upgrading and the lack of product competitiveness, which has led to a continuous decline in Nissan sales.

In June, Guangzhou and Shenzhen issued a new license plate auction policy, revealing the news of relaxing car lottery and auction targets. If Dongfeng Nissan responds, provide corresponding sales services for new target customers of Guangzhou and Shenzhen, or take this opportunity to increase Dongfeng Nissan's subsequent sales.

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