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Some netizens revealed that Alfa Romeo dealers do activities at the auto show, directly giving 5.2% discount on car purchase. The eye-catching slogan on the scene shows,"National Five Clear Treasury, 5.2% off the whole site". The most worrying thing about this brand is the quality of the product. Netizens are still unmoved by such a big discount, claiming that "they will earn back from the after-sales service sooner or later". Another netizen said: Sadly, they can't sell after the discount.

Brand recognition is low, reliability is average, big discount, sales volume is low, roughly the survival status of Alfa Romeo, an Italian brand in the Chinese market.

A month ago, Alfa Romeo's dealer discount was 6.5%. Did you think you were getting a bargain? However, a month later, it had already gone to 5.8%, which was one of the luxury brands with the most price collapse.

On July 1, the strictest emission standard of National VI in history was officially implemented. Since then, the models sold by various brands could not be licensed. Under this background, various brand manufacturers and dealers accelerated the elimination of National V models, promoted the inventory vehicles of National V, and launched de-stocking actions such as big discounts and employee car purchase discounts. Some brands can quickly remove inventory after a sharp price cut, but some brands even if the price has been broken, sales still have not improved. The Alfa Romeo sold in cash are all national five models, plus sales have been relatively low, leaving little time for the brand.

In the comments of netizens, the evaluation of the quality and after-sales of this brand occupies a large part.

"Can afford to repair", basically is the netizen evaluation in the most concentrated summary, even netizens worry: This is the brand to delist rhythm ah? Who dares to buy?

The price dropped a lot, but the brand value also dropped a lot. Since Alfa Romeo entered China, the brand had almost been ruined. The image of "general reliability, high maintenance price and low maintenance rate" is deeply rooted in consumers, which is also the reason why its sales have been difficult to climb. Consumers choose it for more reasons and may have feelings left.

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