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For Newnorth, it's always been a secret race for the depot. Car manufacturers have been here for a long time fighting for titles. Despite Newnorth's risk factor, Formula One racing withdrew from the venue in the 1970s. But it remains a touchstone for manufacturers and teams.

On June 3, Volkswagen brought his IDR electric car to New North. Roman Dumas, the four-time champion of the New North 24-hour race, drove the sound-free beast, creating a score of 6 minutes, 05 seconds and 336 seconds, becoming the fastest pure electric car on the New North circuit and retiring the EP9 from the altar. For Volkswagen, this achievement undoubtedly brought a shot in the arm to the weak Volkswagen, but it still failed to bring substantial changes to the Volkswagen electric vehicle business.

Unlike the EP9, which has a production car title, IDR is a machine built for the track. In June 2018, Roman Dumas also drove IDR in 7 minutes, 57 seconds and 148 seconds at Pikes Peak Mountain Climbing Race, breaking the two records of Pikes Peak Mountain Climbing Race and becoming the king of Pikes Peak.

While the press was still reporting IDR's Pikes Peak results, Volkswagen was eager to announce that it would challenge Newnorth. This is obviously the fastest electric car record for the Sword Finger EP9. Although EP9 has the advantage in many data aspects, IDR has the technical support of the whole Volkswagen Group behind it.

Through intelligent lightweight design and aerodynamic shape optimized for the track. And the electric system with black technology, coupled with years of experience in track tuning by the technical team, made IDR win the EP9 award by 40 seconds. What does this 40-second gap mean? The harshness of the track in New York North makes it necessary for all car companies to invest a lot of manpower and material resources every second to improve their performance, and the price Volkswagen paid to defeat its opponents with such great results can be imagined.

New York North circuit is a challenge to the performance of the vehicle, to get good results in the second time, will be able to prove that the car technology and technology advanced. And will get media attention, and derivative publicity, so that the car factory to get public attention, so that the brand effect to play to the extreme. NIO relies on EP9 results in New York North to make the world until the NIO brand. No matter how tall the black technology is, it will eventually be slowly decentralized to the consumer-level market, so that people can enjoy the convenience brought by black technology.

But the reality is that most of the high-tech only exists on the track and technology exploration, and there are very few that can really benefit consumers. Only what consumers can use can generate technical value. Just like the active aerodynamic technology down-set used in the Ferrari FXX, it can only exist in the top consumer product market, and the technical cost can already reach the production car development cost. But let's look back at the non-production IDR model, as the fastest electric car in New York, which is a good proof of Volkswagen's technical strength. The technical advantages such as exaggerated downforce provided by aerodynamic shape and extremely high power provided by battery for limited time are meaningless to the problems of endurance, automatic driving assistance and comfort that ordinary consumers care about.

Is there any connection between these dazzling technologies and Volkswagen's announced mass-production ID3 electric car? We don't associate ID3 with IDR, ID3 is just an economy car. His biggest advantage is probably price, and it is unknown whether ID3 will bring revenue to the public before the earnings report is released.

Before the news of New North spread, Volkswagen announced that IDR would challenge Tianmen Mountain in Zhangjiajie in September this year. The whole mountain road has 99 bends and a height drop of about 1000 meters, which is exactly the same as the Pikes Peak Mountain environment that Volkswagen had previously challenged.

VW is still challenging various tracks and creating god-like results, which proves to the world that its ID series is invincible. This shows that even if it enters the electric car market, Volkswagen is still invincible. However, the actual performance was unsatisfactory. It has successively caused the emission gate scandal, caused the stock price to fall, and the executives were sued. Then came the Audi etron humiliation. The recently released ID3 is also mediocre and does not bring more innovative changes. The public still believes in traditional advertising effects and does not bring actual products to the public.

VW's lack of initiative will sooner or later lead to brand development into rigidity, and make this company with many excellent brands stagnate and be defeated by rivals one by one.

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