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Recently, a number of new pure electric small cars have been launched in Europe, and Renault's second-generation ZOE model is also being tested nervously. Although the true face of the ZOE is not seen in the spy photo, it is believed that the model is not just a shell-changing car based on the technology of the leaf. The model uses a new-generation platform jointly developed by Renault-Nissan-Mitsubishi Alliance. The mileage of the vehicle WLTP has reached 402km. The new product will be unveiled in the next few weeks, and the appearance, interior and more detailed information will be revealed when the new car is unveiled.

However, Renault does not focus on the Chinese market at this stage, and Renault recently declared the Dongfeng Renault KZE model, which is very different from its European brothers. The comprehensive cruise capacity is only 271km, while other models declared at the same time are Dongfeng logo and Qichen logo models. The entry and sale of the model into China can be seen as the first step for Renault to enter the domestic new energy. But according to the performance of Dongfeng Renault in May, I think the entry of KZE has failed to recover Renault's disadvantage in the Chinese market.

Dongfeng Renault sold 1008 vehicles in May, down 80 per cent from a year earlier to 7398 vehicles from January to May, down 77.2 per cent from a year earlier. Dongfeng Renault is a joint venture vehicle production enterprise established by Renault and Dongfeng Group with an equity proportion of 50:50. Its domestic models in China are only Correa and Correa, both of which are based on derivatives of Nissan's Qijun and Xiaoke models. Domestic Renault sales reached 36000 in 16 years and jumped to 72000 in 17 years. However, in the cold winter of car sales in 2018, due to the lack of products, quality and after-sales system, Dongfeng Renault's sales fell to 50109 vehicles that year.

In the face of the harsh situation in 2018, Dongfeng Renault also introduced the 1.2T small SUV with a price of 131800, and the positioning of imported models is also competitive to a certain extent. However, in the face of Xiaoke, colorful wisdom and other competitions of the same level, the low configuration, too small space and popularity have affected the sales of this model.

In the face of sales pressure, Dongfeng Renault immediately hired GE Shuwen, who had previously worked in Audi, but for old models, lack of product lines, and frequent product quality complaints, even through the change of coach, Renault's domestic disadvantage could not be saved. And the launch of KZE pure electric small SUV model is only a short-term emergency measure, in the long run is not a wise choice.

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