AutoBeta(AutoBeta.net)06/10 Report--

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This year, due to tariffs, trade war, the implementation of the sixth year and other reasons, the overall Chinese auto market is not very prosperous, the Chinese auto market has the impact of an overall decline, and the sales of Dongfeng Renault cars have also declined significantly in 2019. According to Dongfeng Motor Group, Dongfeng Renault sold 1008 vehicles in May, down 80% from a year earlier. The cumulative sales from January to May were less than 7400, down 77.2% from a year earlier.

In 2016, Dongfeng Renault launched the only two SUV-- Correa and Coreao models, and there have been no new models since then. Renault's sales decline in the Chinese market, there are market positioning is not clear and other factors. Like the SUV prices of mainstream brands such as Volkswagen Touguan, Buick Anke and Honda CR-V, as well as the launch of independent high-end SUV such as the WEY brand, Dongfeng Renault is completely uncompetitive in product power.

As Renault's first product to open the local market, its market performance is very important to the Renault brand. The user complaint data of the car quality Network, a website of an automobile complaint platform, shows that user satisfaction is only 3.4. the problems of body appliances and accessories are extremely prominent: ESP can not be closed, abnormal noise of car windows, water flooding of driving lights in the daytime and so on can easily cause users to complain about problems.

As sales continued to decline, Dongfeng Renault dealers increased operating pressure. According to the monthly dealer inventory level report of the China Automobile Circulation Association, the inventory depth of Dongfeng Renault dealers is often more than 2 months, and the inventory pressure is very great.

Therefore, after the rapid expansion of the number of Dongfeng Renault dealers, the news of withdrawing from the network continues to flow out, and even some dealers can no longer enter the car according to the task set by the manufacturer because of the inventory pressure, but adopt the way of digesting the inventory first.

On April 1 this year, Dongfeng Renault formally hired GE Shuwen, who once worked in Audi China, as president of Dongfeng Renault Motor Co., Ltd. and vice president of strategic coordination of Renault Group in China, seeking to reverse the declining performance of the Chinese market.

Some people in the industry believe that: the strength of the brand is not good, the strength of the product is not strong, and only changing the leader is equivalent to "changing the soup without changing the medicine"? Judging from the current situation, it is still difficult for Renault to reverse the sharp decline.

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