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BYD, the domestic leader in independent new energy vehicles, has officially responded to the "label change": previously, BYD's products were mainly aimed at B-end (enterprise category) users, but at this stage, they mainly serve individual consumers. With the change of user groups, it is necessary to use the new "LOGO" to change consumers' inherent impression of BYD's products.

Before that, many netizens said that the BYD car logo is so ugly, why not change the car logo? As a result, BYD has received a lot of complaints.

BYD changed its logo once. At first, BYD's brand was a bit like BMW's "Blue Sky and White Cloud" design. BMW is a cross, while BYD is half of it. And then changed to the three letters of BYD as it is now. Under the appeal of many riders, "do not change the label, do not buy a car", BYD may have wavered again.

It is understood that BYD has completed the registration of the new car logo. The new logo still uses the three letters BYD, but the letters have been redesigned to make them flatter.

After absorbing famous designers such as Audi and Mercedes-Benz, BYD has made great progress in vehicle design and appeared in the market with brand-new designs. And Iger, a former Audi designer, canceled the old BYD logo and replaced the previous one with a new Build Your Dreams.

At the 2019 Shanghai Auto Show, BYD already used a brand new logo in its newly released concept car. As can be seen from the concept car, the letter logo of BYD is displayed through three-dimensional text, making it more scientific and technological and more concise.

At present, BYD has completed the declaration of this new car logo and has passed it successfully. BYD submitted an application for a new car as early as April 2018, but it was unsuccessful. Now BYD is also responding to the new car logo, which needs to use a new "logo" in order to change consumers' impressions of BYD's products.

BYD sold 21800 new energy vehicles in May. Sales of new energy vehicles totaled 119000 in the first five months of this year, an increase of 106.04 percent over the same period last year.

BYD after the former Audi designer Iger "under the knife", its models in the appearance of the same leap, and then into the new car logo instantly felt on several levels. Perhaps it will be of great help to sales if it is applied to the production cars in the future.

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