AutoBeta(AutoBeta.net)06/13 Report--

Another Bowo executive joins Ford China! After Yang Song and Huo Jing, Xiong Yi, general manager of Baowo Automobile Group Marketing Company, has officially joined Ford's national sales and service organization as vice president and marketing director of Changan Ford's national sales and service organization.

Data show that Xiong Yi became general manager of Baowo Automobile Group Marketing Company in April 2018 and was poached by Yang Song of Baowo. Xiong Yi has also worked for DPCA, Dongfeng Nissan and Dongfeng Renault for 19 years.

At present, Ford is assembling a new leadership team composed of local talents, with Chen Anning as the head of Ford Motor Company Group Vice President, President and CEO of Ford Motor (China) Co., Ltd. After taking office, Chen Anning successively recruited former Bowo executives such as Yang Song, Huo Jing and Xiong Yi to join. Ford's move is aimed at accelerating a reversal of the continued decline in sales in the world's largest car market.

Chen Anning also said: "We need to understand what is the most suitable for the Chinese market managers, this is the principle of our leadership team."

The latest May sales figures show that Changan Ford sold 7418 vehicles in May, down 76.6 per cent from a year earlier to 59015 vehicles from January to May, down 70.3 per cent from a year earlier.

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