AutoBeta(AutoBeta.net)02/26 Report--

At 9: 00 a.m. local time in Germany, Volkswagen Quanxin brand JETTA was officially launched in Wolfsburg, Germany. The brand is named "Jetta" in Chinese. The new brand will make its Chinese debut in Chengdu at the end of March and will be unveiled at the Shanghai auto show in April, with the first model going on sale in the third quarter. Since then, FAW-Volkswagen will have three brands, the luxury brand Audi, the mainstream brand Volkswagen, and Jetta, which focuses on the low-end market.

Volkswagen brand Jetta takes "Cheng Xianqi New World" as the brand slogan, and the brand LOGO is like a trapezoid as a whole and a bit like the deformation of the letter J. The official explanation for the brand name of Jetta is that Jetta has gained unparalleled trust in the Chinese market over the past 30 years and represents the core value of the Volkswagen brand. Therefore, the new logo of Jetta brand is taken from the streamlined combination of "JETTA" initials "J" and Volkswagen classic "V" frame, which represents the confidence and fearlessness of Jetta brand to the future and development.

It is understood that "Jetta" is a "joint venture brand" independently created by the German Volkswagen Group, the brand is led by Germany, R & D is concentrated in Germany and collects Volkswagen's global resources, FAW-Volkswagen Chengdu Branch is responsible for production, establishing an independent marketing system, using innovative network model, as the third brand of FAW-Volkswagen, launched in the Chinese market, but not only sold in the domestic market, will meet the needs of global consumers.

According to Volkswagen, the Jetta brand is aimed at men between the ages of 25 and 35, focusing on German craftsmanship and meeting user expectations.

In terms of products, the new brand will launch three models in 2019, an entry compact sedan (VA3), a compact SUV (VS5) and a leapfrog compact SUV (VS7), with a price range of 5-150000 yuan. The first model, the VS5 positioning compact SUV, is based on Seattle ATECA and is widely used for reference in internal and external design style. after introduction, the size will be adjusted. The new car is expected to start mass production from June to July this year and go on sale in September. The VA3 hatchback is based on the Jetta series and uses the existing power combination.

With the release of the Jetta brand, Volkswagen Jetta, which has been in service in China for nearly 30 years, will soon be discontinued.

This Jetta began to be assembled in the FAW car factory at the end of 1991. Like Santana, it is called the National God car. After many changes and replacement, the platform of the old Jetta is still in production. Jetta still appears in major driving schools and taxi fields. Classic and durable leather are the enduring characteristics of Jetta. Now its monthly sales can reach more than 30,000, so it is conceivable that Jetta has a position in the hearts of the Chinese people.

Volkswagen uses "Jetta" as the brand name of Volkswagen cheap cars, which avoids the process of re-building new brands, saves trouble and saves money, and Jetta is a household name, which has a strong sense of affection and history in the hearts of Chinese people. as a cheap car, there is no doubt that it has inherent advantages, and with the launch of the Jetta brand, independent brands will also usher in new competitors.

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