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Market research firm Kaidu Huatong announced "BrandZ"-2019 the most valuable car brand in the world. Toyota topped the list of the most valuable car brands this year, with Mercedes-Benz surpassing BMW for the first time in second place, according to the survey. Toyota, the automotive champion, ranks only 41st in the ranking of the world's top 100 companies, compared with 54 for Mercedes and 55 for BMW, all of which slipped in the 2018 Top 100 ranking.

According to the auto brand list, of the top 10 car brands, only Volkswagen grew, up 12% from the previous year, while other brands showed negative growth.

At the top of this year's car list, Toyota has become the leader of car brands. Toyota has become one of the best-selling car brands in the world because of its advantages of low fuel consumption, high power, stability and durability. Toyota is also very popular in China and has maintained good sales. At present, China's car market is in a cold winter, many car companies have been affected and sales have declined, and even some car companies have a survival crisis, while Toyota's sales can go against the trend. it can be seen that its good quality and practical characteristics have been recognized and loved by Chinese consumers. This is also worthy of the plight of car companies to learn from and learn.

"overall, the Toyota brand is a symbol of reliability, value for money and high quality," said Peter Walshe, brand director of BrandZ. Toyota has been number one in 11 years and second only in 2010 and 2012.

Mercedes-Benz, which topped luxury brand sales in 2016 and 2017, has seen its brand value rise 9% to $25.7 billion this year, surpassing rival BMW to rank second among car brands. The research report points out that Mercedes-Benz's brand value growth is mainly due to the three major markets of China, Brazil and Russia, as well as the success of the new E-Class. Since Mercedes-Benz was on the list, it has been hovering in the third or fourth place for the first time, while BMW was overtaken by Mercedes-Benz mainly because of a decline in sales in the United States last year, but the overall performance is still very good. In particular, the score of brand health is in the first place in the automotive category.

In addition to Toyota, Mercedes-Benz and BMW mentioned above, there are seven other car brands that do not make the global top 100 list, ranking sixth to 10th on the list of car brand values. Honda, Ford, Nissan, Tesla, Audi, Volkswagen and Porsche, Porsche also surpassed Maruti Suzuki to enter the top 10 for the first time, while India's Maruti Suzuki did not make the top 10 this year.

Tesla's brand value rose to $9.4 billion from $5.9 billion in 2017, second only to Audi's $9.6 billion and ranked eighth in the top 10, while its brand value growth was also the biggest among car brands, with a 60 per cent increase.

Although the production capacity of Tesla Model 3 has never been able to meet the demand for orders, it still can not stop the public's love for this car brand. In the eyes of many people, Tesla is not only an electric car brand, but also a Mars explorer brand.

After a two-year absence, the Volkswagen brand once again entered the top 10 of the auto brand value list, with a brand value of $6 billion, up from $5.1 billion last year.

Overall, the value of car brands has fallen compared with last year, because the business model of car brands has less resonance with consumers than Amazon, Apple and Google. Companies such as Amazon, Apple and Google occupy the global top 100 list. These brands provide a wide range of services to customers, and automakers are trying to expand their service areas through programs such as car-sharing services. We look forward to seeing Chinese car brands on this list one day.

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