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At present, it is in the last moment of the sale of national five emission models, many brands clear the inventory of national five cars with sharp price reduction, and it is also common for new cars to be sold at a 6-30% discount. According to the news released by the dealers, the price of new energy vehicles in range Rover P400e has plummeted, with the new car guidance price of more than 900,000 and now plummeting by 300000.

The discounts offered by many dealers show that more than 600,000 yuan on arrival is the cheapest range Rover sport in history. But it is worth noting that this batch of models are likely to be in stock at the end of 17 or the beginning of 18.

Range Rover range Rover P400e appeared on the market less than a year after a large area of quality problems and car owners protection incident, resulting in quality word-of-mouth price collapse, can be called the worst model in the history of Land Rover.

In mid-August 2018, owners of the P400e from all over the country gathered at the Shanghai Land Rover China headquarters. due to frequent problems such as sudden parking, lack of power and inability to recharge, endangering driving safety, owners demanded an apology and compensation from Land Rover. After the continuous fermentation and expansion of the incident, Land Rover decided to recall the batch of models to replace the improved battery charger control module for the vehicle free of charge to eliminate safety risks.

The reason given by the manufacturer is that due to the manufacturing problems of the supplier, the coolant separator of the vehicle battery charger control module can not play a sealing role, and the coolant may seep into the module, resulting in damage to the electronic components of the module. In this case, if the vehicle continues to drive, the external lighting and instrument display will not be used properly, and in extreme cases, the 12V battery may gradually run out of power because it cannot continue to charge, resulting in a loss of power.

There are many reasons why the discount is so strong. In fact, the market price reduction of Jaguar Land Rover has been relatively large, and many of its models have substantial discounts, which is closely related to their long-term brand effect and market position. In addition, the implementation of the sixth national emission standards also has a great impact on prices. Land Rover's target consumers are mainly concentrated in first-and second-tier cities, where the sixth national emission standards were formally implemented on July 1. The effective licensing time for national five models is running out, and dealers and car dealers have to significantly reduce prices and sell. For example, the current line price of Jaguar XJ is about 50% discount and Land Rover Aurora 40% discount.

Brand word-of-mouth and prices fell into a double trough, and sales fell a lot. Jaguar Land Rover sold 7049 vehicles in China in April, down 45.65 per cent from January to April, down 43.41 per cent from January to April, according to public data. Although Jaguar Land Rover reported more than 10% month-on-month growth in retail and wholesale sales in China in May, the decline narrowed compared with the same period, but the downward trend has not improved much.

"if you can't afford it, you can't afford to fix it."pull a banner after you buy it?" Netizens made such comments. What do you think of the current situation of Jaguar Land Rover in China?

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