AutoBeta(AutoBeta.net)02/10 Report--

Sales of Jaguar Land Rover have skyrocketed since it was acquired by India's Tata Motors in 2008, and Tata Motors, the parent company, has made a lot of money, and Jaguar Land Rover has long become a profit cow for Tata Motors. Last year, however, Jaguar Land Rover's annual sales in China, the world's largest single market, plunged 21.6 per cent, a decline that must have affected its revenue, prompting Tata Motors to record the biggest loss in Indian corporate history.

India's Tata Motors released after-hours results for the third quarter of 2019 (October-December 2018), which showed revenue of 770 billion rupees ($10.8 billion) in the third quarter, compared with a net loss of 270 billion rupees ($3.9 billion) in a single quarter, of which Jaguar Land Rover lost $4.06 billion on revenue of $8.06 billion.

Tata Motors shares plummeted on Feb. 8, falling nearly 30% before closing down 17.3% at 151.3 rupees ($2.12) on the day.

Tata Motors' performance surpassed the record loss of $3.15 billion set by Oil India in the second quarter of 2012 and was rated as "the worst loss in Indian corporate history" by Bloomberg.

Tata Motors attributed the third-quarter loss to low sales of Jaguar Land Rover in China. Jaguar Land Rover lost $4.06 billion in the third quarter, which Tata Motors said was mainly due to poor performance in the Chinese market and would review the cost of Jaguar Land Rover redundant projects in the next quarter.

Global sales of Jaguar Land Rover reached 592708 in 2018, down 4.6% from a year earlier, with cumulative sales of 180833 Jaguar-branded cars and 411875 Land Rover brands. It is worth noting that the Chinese market is Jaguar Land Rover's single market with the biggest decline.

Jaguar Land Rover sales in China began to plummet last year, and Jaguar Land Rover sales declined most obviously in the second half of the year, with sales falling 46.9% in July, 38.1% in August, 46.2% in September, 49% in October and 50.7% in November. after months of declining sales, Jaguar Land Rover's annual sales in China fell 21.6% year-on-year in 2018. Specific figures have not yet been released, according to the results of 146399 vehicles in 2017, it can be concluded that Jaguar Land Rover sold 114800 vehicles in China in 2018.

China is Jaguar Land Rover's largest market, and the decline in sales in China has greatly affected Jaguar Land Rover's production plans in the UK. Last year, under the influence of declining sales and Brexit, Jaguar Land Rover implemented large-scale layoffs and shut down some factories to cut production. Last year, Jaguar Land Rover also attributed the decline in Chinese sales to the impact of "tariff cuts" and "Sino-US trade relations".

Retail sales of narrow passenger cars in China in 2018 were 22.35 million, down 5.8% from the same period last year, the first annual decline in more than 20 years, while luxury car sales bucked the trend under the downward trend of the car market. most of the well-run luxury brands have achieved big growth, but Jaguar Land Rover has plummeted.

The competition in China's luxury car market has entered a white-hot degree, and word-of-mouth and product power will gradually become the car purchase indicators for more consumers. Jaguar Land Rover has a great retrogression in the Chinese market, which has a great relationship with its brand reputation and product quality. Jaguar Land Rover has a good reputation and brand appeal in China, which is an important reason why it has been selling well in China, but the quality of its products has been complained about. The importance of the Chinese market to Land Rover Jaguar is self-evident. Sales have been declining, and Land Rover Jaguar has to take it seriously.

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