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Haima, which has become a hot topic because of "selling real estate", ushered in a blockbuster model, the Haima 8S, a new compact SUV with a 1.6T engine and an official pre-sale price of 8.60-130000 yuan, which will go on sale on July 8.

Haima 8s is the flagship SUV of Haima Automobile brand, which is positioned higher than Haima S5. It is based on the modular platform of Haima HMGA. The new car has been greatly updated in appearance and interior design.

In terms of appearance, the hippocampus 8S and the second generation Haima S5 use a similar polygonal dotted air intake grille, with split headlamp design, LED light group and fog lamp at the bottom, and the all-black mesh structure highlights the sense of movement of the new car. However, at first glance, the overall shape of the front face is quite similar to that of the Great Wall WEY.

The tail uses a through-type light belt design, as well as a bilateral exhaust layout. In terms of new car size, the length, width and height are 4565/1850/1682mm, wheelbase 2700mm, positioning compact SUV.

The layout of seahorse S5 is used internally, but the styling design is more exquisite. The high-end version of the vehicle uses a full LCD dashboard with a 12-inch central control screen and a multimedia control area below the shift lever.

In terms of power, the seahorse 8S is equipped with a 1.6T turbocharged engine called HMA GA16-YF, with a maximum power of 143kW (194hp) and a peak torque of 293Nm, matched with a six-speed manual or manual integrated transmission. In addition, the car will also launch a 1.2T hybrid version in the future, which will be matched by a seven-speed double-clutch transmission.

Haima unveiled a flagship SUV codenamed SG00 at the 2018 Beijing Auto Show. A year later, the mass production version of the car is now Haima 8S, which will further enrich the layout of Haima SUV product line. The positioning and price of seahorse 8s will compete with mainstream independent brands compact SUV, such as Harvard H6, Changan CS55, Roewe RX3, Fengshen AX7, Baojun RS-5 and so on.

Today, Haima Motors is facing great difficulties both in terms of sales and performance. Haima 8s will be a very important strategic product for the company, which is related to whether it can revive the business, reverse the decline and help the company out of the predicament this year. Seahorse said: adhere to the market orientation, implement new marketing, take advantage of the launch of new products such as Haima 8s, adjust the product structure, increase production and sales, and improve the company's profitability and sustainability.

At present, the stock of Haima Motor Company has changed its name from "Haima Automobile" to "* ST Haima" due to continuous performance losses. In order to better reflect the company's business development plan, the Chinese name of the company has also been changed from "Haima Automobile Group Co., Ltd." to "Haima Automobile Co., Ltd.".

Data show that Haima Motor sold 67600 vehicles in 2018, down 51.88 percent from the same period last year, and sold 10723 units in the first five months of this year, a sharp drop of 70 percent compared with the same period last year.

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