AutoBeta(AutoBeta.net)06/17 Report--

In the "mournful and wild" Chinese car market, sales have declined for 12 consecutive months, and the passenger car market fell by 15.2% from January to May this year compared with the same period last year. In this context, Volkswagen Group, which accounts for the largest share of China's automobile market, has also failed to resist the downward pressure on the auto market.

Volkswagen Group sold 312500 vehicles in China in May, down 8.3% from a year earlier, according to data released by Volkswagen Group. Volkswagen sold 1561700 vehicles in China in the first five months of this year, down 7.4 per cent from 1686000 in the same period last year.

China is Volkswagen Group's largest single market in the world and the biggest decline in Volkswagen's global region this year, directly leading to a decline in Volkswagen's global sales. In the first month of May, Volkswagen's global sales fell 3.7% from a year earlier to 4390800 vehicles.

In terms of brands, Volkswagen brand sales in China fell 7 per cent in May from a year earlier to 233900 vehicles, accounting for 45.7 per cent of Volkswagen's global sales for the month. Audi sold 47927 vehicles in china in may, down 7.4 per cent from a year earlier. Skoda sold 21100 vehicles in China in May, down 31 per cent from a year earlier.

In response to the decline in sales, Volkswagen has accelerated its offensive on new cars and will launch "cheap cars" and "electric cars" to further open up market segments. The FAW-Volkswagen JETTA (Jetta) brand was launched in March and two new models were launched in the second half of the year, with a main price of about 100000 yuan. At the same time, to meet the market demand, Volkswagen-branded pure electric cars will also be listed this year, including Lang Yi Pure Electric, Golf Pure Electric and Bora Pure Electric. In addition, Volkswagen confirmed to deepen its cooperation with Jianghuai and made it clear that the Seattle brand would be introduced to China in the next two to three years.

Deiss, chairman of Volkswagen Group, has said that the brand share of Volkswagen Group in China has reached about 20%. "the core of the future of Volkswagen Group is in China."

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