AutoBeta(AutoBeta.net)06/17 Report--

Recently, the market sales of high-end luxury cars came out freshly in May. BMW 5-Series successfully counterattacked Mercedes-Benz to win the championship. Mercedes-Benz's C-Class and E-Class ranked second and third respectively. According to data released by the Federation of passengers, total luxury car sales in May were 1.582 million, down 12.5 per cent from a year earlier.

Among them, in the Mercedes-Benz E-class quality crisis, Audi A6 overall competitiveness decline, BMW 5-Series successfully superior. A total of 13671 vehicles were sold in May, up 15.4 per cent from May the previous year. In the first four months of this year, the sales volume of the Mercedes-Benz E-Class has been under the pressure of the 5-Series, but due to the loosening of the price (up to 50,000 yuan), the improvement of performance-to-price ratio has been favored by consumers, and it is normal for the momentum to surpass Mercedes-Benz. However, there is still a small decline in sales performance from January to May compared with the same period last year.

Mercedes-Benz C-Class and E-Class sales in May were 12519 and 10985 respectively, compared with the same period last year. Although there has been a slight decline, with the influence of its own brand and product positioning, Mercedes-Benz C-Class and E-Class are still king, and sales still have an upward trend from January to May compared with the same period last year, increasing by 4.3% and 12.2% respectively.

In terms of Audi A6, sales were completely abandoned by the BMW 5-Series and Mercedes-Benz C-Class and E-Class. Sales in May were 5575 vehicles, down 51.3% from a year earlier, because the domestic auto market was in a cold winter, and most brands began to come up with new technologies to save the market. Audi, on the contrary, paid little attention to the Chinese market and was pulled away by competitors in various aspects such as vehicle configuration. At the same time, Audi A6 sales fell sharply due to a series of negative news such as the "leukemia" incident.

In the list, the monthly sales of Huieng and Jaguar XFL5 were poor, only three digits, Huieng down 54% year-on-year, Jaguar XFL rose 74.6%, both poor sales but changes in sales are very different, because Huieng is positioned as Volkswagen's flagship sedan, does not have much pursuit for sales, and Volkswagen does not have high hopes for it. On the contrary, Jaguar XFL still has such dismal sales despite a backlog of national five models and substantial discounts from dealers. The two have the feeling of going to the same destination by different paths! In the face of the cold winter of the industry, the global car sales situation is depressed, to improve the competitiveness of their own products and brand value is a good policy, only good word-of-mouth and quality can win the consistent trust of consumers.

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