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Recently, Porsche recalled 110000 vehicles in five months, far exceeding the cumulative sales of 80, 000 vehicles in China in 2018. The statement has attracted the attention of the market.

Since December 21 last year, Porsche has issued a total of five months of recall, recalling a total of more than 110000 vehicles. In 2018, the Chinese market, which remains Porsche's primary market, delivered only 80100 new cars. Porsche's half-year recall has far exceeded its sales in China for the whole of 2018.

In the latest recall plan, Porsche (China) Automobile sales Co., Ltd. said it had filed a recall of 42070 Panamera cars with the State Administration of Market Supervision and Administration. However, the recall of Panamera accounts for a small proportion of Porsche's sales.

The reason for the recall is that the tightness of the air conditioning blower regulator control unit of some vehicles is not enough, in extreme cases, the risk of fire can not be ruled out, and there is a safety hidden danger.

As an imported model with a price of 973000 yuan to 2.122 million yuan in China, such a high-frequency and large-scale recall can not help but make people sad.

Frequent recalls of faulty products seem to have become a habit for Porsche. Porsche issued three recalls in the first quarter of this year, recalling 65, 21242 and 728 vehicles respectively. According to incomplete statistics, Porsche has issued a total of five months of recall announcements since December 21 last year, recalling a total of more than 110000 vehicles.

Over the past 10 years, consumers have complained about a number of Porsche models, including oil burning, vehicle noise, oil leakage, tire bursting, vehicle spontaneous combustion, gearbox failure, lax vehicle tightness, gearbox failure, engine brake failure, and so on.

As one of the most profitable car brands in the world, Porsche has a sales profit margin that is the envy of many car companies.

According to the data, Porsche Group's revenue in fiscal 2018 reached 25.784 billion euros, an increase of 10% over 2017; operating profit reached 4.289 billion euros, an increase of 4.6% over 2017, and profit margins reached 16.6%, exceeding the previously planned target of 15%.

However, some people in the industry have said bluntly that in order to maintain high sales margins, Porsche must maintain stable sales and earnings in every market in China, Germany and the United States, under the background of transformation and increased investment in the entire automobile industry. however, the frequent quality problems of Porsche models and the low level of after-sales service have seriously affected Porsche's overall sales.

In the first quarter of 2019, Porsche sold 16900 new cars in China, down 10 per cent from a year earlier. Not only did Chinese mainland, the largest single market, fall, but Porsche's global sales fell 12 per cent year-on-year. Among them, the most obvious decline was in Europe, where the decline was as high as 32%. Sales in Germany's home market also fell significantly, from 7724 to 5557, down 28% from a year earlier.

Porsche is also very familiar with the car brand, the price is high, ordinary consumers can not afford to buy, but can not affect Porsche's luxury car status. With regard to the frequent recalls of Porsche, some netizens said that Porsche was for the sake of consumers, and some netizens said to buy domestic car bars. However, this incident has also had a big impact on the Porsche brand.

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