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Speaking of Toyota Elfa, many friends know that this MPV model, known as "luxury bread", is most famous for its exaggerated price, not to mention the guidance price as high as 800000, because of the scarcity of quotas in the mainland, it is basically difficult for you to buy without adding 10-200000, Toyota's hunger marketing is extremely fun.

Toyota now sells 18 3.5L gasoline versions of the Elfa in the mainland, while 19 are sister models of the 2.5L hybrid system. Recently, some vehicle dealers released the latest quotation map of "Deluxe Bread" on social platform.

It can be seen from the picture that the price increase of the 3.5L gasoline version of Elfa ranges from 28 to 330000 yuan, while that of the 2.5 hybrid Elfa needs an increase of 11 yuan to 190000 yuan, and that of will method requires an increase of 13 yuan to 150000 yuan. The lowest price increase in these models is enough to buy a compact sedan. Will anyone really buy it? Yes, after all, it is hard to buy money with a good heart, and money is self-willed. According to the well-known online car platform, some models have a price increase of up to 400000.

Take the lowest 3.5L gasoline version of Elfa as an example: the guidance price is 772000, the naked car price is as high as 1.172 million, and the landing price is up to 1.3 million. The price of this naked car is a full 400000 higher than the guiding price, and now a luxury brand intermediate car is only 400000, which is enough to buy 10 if converted into Wuling Hongguang.

The root cause of such a high price increase in car-building is undoubtedly caused by Toyota's quota problem on the mainland. When supply exceeds demand, it naturally gives birth to a price increase and car increase on a first-come-first-served basis. The Toyota Elfa made in Japan, as a purely imported model, is behind the Toyota Group, which produces and sells tens of millions of vehicles around the world, so there is naturally no need to worry about the production capacity of Elfa. On the other hand, Toyota Elfa reached 4000 sales in Hong Kong in 2016, with a monthly quota of 400 vehicles. If it is a question of quota, then why does Hong Kong have enough supply of Elfa, while the mainland region only has a quota of "hundreds"?

Come to think of it, Elfa is not a volume model for Toyota itself. Proper control of market volume can indirectly enhance the influence of products, and there is no need to worry about inventory. Why not?

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