AutoBeta(AutoBeta.net)06/19 Report--

In the high-end luxury car market in May, the BMW 5-Series successfully counterattacked Mercedes-Benz. Sales of the BMW 5-Series totaled 13671 vehicles in May, up 15.4% from May the previous year. Mercedes-Benz E-Class sales of 10985 vehicles, Audi A6L sales are not as good as BMW-Benz, only 5575!

In order to expand the competitiveness of the new 5-Series, brilliance BMW will make a series of configuration adjustments in September. The 5 series is about to be slightly modified, the appearance and configuration will be adjusted to a certain extent, after the production cycle in May, the whole department will be equipped with RDC tire pressure monitoring and the front fog lamp will be cancelled.

However, according to the latest news report, BMW 540Li executive version will be discontinued after September.

According to BMW's official statistics, the main sales force of the BMW 5-Series is the 530Li. The B48 2.0T turbocharged engine with high and low power adjustment is enough to meet the power needs of most consumers, not to mention the current BMW 5-Series has become more and more comfortable.

At present, the price of the BMW 540Li as high as 613900 yuan is very close to the BMW 7-Series, and the performance-to-price ratio is not very high. Spend the same money, enjoy a higher level of models, whether in driving, space or a sense of grade and other aspects will be improved. It can be summed up in the auto circle that "it is better to be a chicken tail than a chicken head".

After September, the BMW 5-Series will stop producing Brazilian brown, Burgundy red, platinum and silver, Hu Carol beige, which is a color match, and the innovative 5-series long-wheelbase set, high-fidelity audio system, rear window and side rear window electric sunshade will no longer be available.

BMW's ability to adjust its sales strategy in time, cut low-profit models and further reduce operating costs is undoubtedly to set aside enough capital and manpower to compete with Mercedes-Benz for a bigger market.

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