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On June 21, Jetta's brand-new X95 was launched at its Kaifeng factory and will officially launch in late August or early September, according to officials. In just ten months since the launch of the first Jetway X70 in August 2018, Jetta has launched three models: X70, X70S and X90 one after another. In the context of the decline in overall sales in the car market, cumulative sales exceeded 80,000 units. Jetway X95 undertakes the important task of "two-way increase" of shortcut products and sales. Despite the current downturn in China's passenger car market, Li Xueyong still sets a monthly sales target of 5000 vehicles in the future.

The X95, which is located in the medium-sized SUV, is the flagship model of the shortcut. The length, width and height of the X95 are 4875mm, 1925mm and 1745mm, respectively, and the wheelbase is 2855mm. Compared with Hanlanda, the X95 has more 65mm on the wheelbase. It also surpasses the Jettos X70, X70S and X90 models in size, bringing better driving space performance.

In terms of interior decoration, the X95 is wrapped in a large area of soft material, the new car is equipped with a double 12.3-inch penetrating display screen, and the functional control area under the center console is changed to a display screen to adjust the air conditioner. At the same time, it is also equipped with a new style of electronic retaining rod. The new car offers 5-seat, 6-seat and 7-seat models, enriching consumers' choices.

In the power part, the new car is equipped with a 1.6T engine, the maximum power is 145kW and the peak torque is 275N.m. As the third generation power product of Chery, the performance of the engine is stronger and meets the sixth national emission standard. In terms of transmission system, the new car matches two kinds of gearboxes: 8-speed manual self-integration and 7-speed double clutch.

Li Xueyong said that for the shortcut, the launch of the X95 is a new starting point. In 2019, the shortcut will continue to concentrate on the "travel +" market segment. Through the "travel +" products that meet the travel needs of different customers, the "travel +" experience of the whole process, the "travel +" cloud platform based on big data's accurate marketing and the "travel +" ecosystem created by the three-tier rights and interests of the shortcut customers. Create a distinct shortcut label.

In terms of products, in addition to the X95 which will be launched at the end of September or early October, Jetta will also launch two new models, X70 couper and X70S EV, this year. Among them, the X70 couper model is mainly aimed at young people, while the X70S EV is aimed at the new energy market.

In addition, shortcuts work with local alliances such as catering, accommodation, entertainment and tourism to create a shortcut customer ecosystem and strengthen the "travel +" label. For example, it has reached cooperation with Fangte, Tuju, Kaifeng Songcheng, Changlong Paradise, Yesanpo and Changbai Mountain to provide users with convenient travel services in catering, accommodation, entertainment and tourism.

China's auto market has entered a "cold winter" since last year. From January to May this year, cumulative passenger car sales fell by 15.17% compared with the same period last year. Shortcut products sold a total of 46256 new cars, of which the monthly sales of the Jetway X705 was 8067, making it the best-selling model of the Jetway brand. Shortcut as a "new face", sales can rise against the market in a short period of time. In addition to relying on the "visible" product strength, it is also inseparable from the efforts of the shortcut in the production and manufacturing system and brand building.

Li Xueyong said that at present, the shortcut has basically cleared the "national five" inventory, the future shortcut is about to speed up, the monthly production capacity and sales will be increased to 20,000 to 30,000 vehicles. The shortcut will further deepen the three major marketing concepts of the best understanding of customer needs, the most enjoyable customer experience, and the marketing closest to customers, so as to ensure the achievement of the annual sales target of 150000 units.

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