AutoBeta(AutoBeta.net)06/23 Report--

Brilliance BMW's new 3-Series went on sale on June 22nd with the launch of two models: standard axle (G20) / long wheelbase version (G28) with a price range of 31.39-363900 yuan. The models on the market are all 325 models, using a low-power version of the B-Series 2.0T engine, followed by 320, 330 models and plug-in hybrid versions.

Some netizens revealed that a competitive product issued a promotional poster for the listing of the BMW 3-Series, listing 8 reasons why the new BMW 3-Series is not worth buying. The publicity caused controversy after it was exposed online to see what was said.

Some netizens pointed out that this kind of poster may be the training materials officially issued to dealers, or it may be done by the following dealers or outsourced marketing companies. As for which brand did it, it's hard to say.

Some netizens also think that no matter who sent it, the key is whether it is true or not.

Some people in the industry think that this method is very disrespectful. "respecting your opponent is the premise of getting others to respect you. Can you win consumer recognition by doing so?"

In terms of BBA sales, BMW is growing well this year and is expected to win the championship. Mercedes-Benz still takes the lead, while Audi stalled and slipped from the championship position to third place.

BMW's sales in China have been relatively stable, but it has counterattacked in a depressed car market. In May, BMW (including mini and Rolls-Royce brands) sold 60903 vehicles in China, up 32.8% from a year earlier, winning the month's top luxury car sales. In the first five months of this year, BMW grew 15.9 per cent to 288506 vehicles from a year earlier, slightly behind Mercedes-Benz and still in second place.

Mercedes-Benz sales fell in May! Mercedes-Benz (including smart) sold 55589 vehicles in the month, down 0.9% from a year earlier, and its first monthly decline this year. Mercedes-Benz sold 287639 vehicles in China in the first five months, an increase of 1.6% over the same period last year, ranking first in the first-tier luxury formation.

Audi flameout, slipped from first to third, and was overtaken by Mercedes-Benz and BMW one after another. Audi sold 47927 vehicles in May, down 7.4% from a year earlier. Audi's sales in the previous month were 253625, down 1.9% from a year earlier, and the gap with Mercedes-Benz and BMW widened to about 35000.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat