AutoBeta(AutoBeta.net)02/28 Report--

According to media reports, Wang Hernan has resigned as director of public relations for Volkswagen imported cars and joined Lincoln as vice president of public relations.

Wang Henan has worked in Mercedes-Benz, Jaguar Land Rover and other companies, and has profound accumulation and operation and management experience in brand public relations, marketing and other fields. before joining Lincoln, Wang Henan was the director of public relations for Volkswagen imported cars. Wang Henan became its vice president of public relations after joining Lincoln China.

Lincoln sold 55315 vehicles in China in 2018, up 2.2 per cent from the same period last year. In the past year, problems such as the downturn in the passenger car market and tariff increases at Sino-US trade stations have put this American imported brand to a great test. Lincoln's sales growth in China has been nearly stagnant since the second half of last year.

In terms of new cars, medium-sized SUV navigators have been on the market, and pilots will also be listed this year. At present, Changan Lincoln's domestic project has been going on for two years, and the first product is the brand-new SUV specially supplied in China, which is scheduled to be put into production and listed at the end of this year. As for dealers, according to Lincoln China data, more than 120 Lincoln Centers have been opened in 90 cities across the country, and about 160000 Chinese customers have become Lincoln owners.

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