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In Beijing, starting from June 26, local government subsidies for new energy vehicles will be officially abolished, while the national subsidy standard will be reduced by more than 50%, and the overall subsidy will decline by more than 50%.

With the formal end of the transition period of financial subsidies for new energy vehicles, the decline of new energy subsidies makes many car companies have survival anxiety. On June 25th, BYD officially announced that the prices of all its EV models on sale would remain unchanged after the 2018 subsidy and would not change with the adjustment of subsidy-related policies. Its models on sale can still enjoy a maximum subsidy of 99000.

In terms of the details of the insurance policy, BYD officially announced that not only the price of the product will remain unchanged during the transition period, but also the price will remain unchanged after the end of the transition period, which is consistent with the subsidized price announced when the product is on the market.

On the eve of the implementation of the new policy on subsidies for new energy vehicles, the media exposed, "discount of 17,0009, car booking only today." With only a few days left, the clients have gone crazy. This Qin Pro EV is the last one right now, "BYD's new energy car salesman told reporters.

The sales manager of BYD, who sat by the side, said bluntly that the concessions were strong these days, and there were also many people who bought cars, and some people even issued the license plates the next day after opening the tickets. Thousands of people crowded in the testing field, almost fighting in order to pass the test as soon as possible. After 25 days, the price increase is certain, about 10,000 yuan each. However, Yang Zhaoze, BYD's director of automotive public relations, said publicly that the guidance price for BYD's new energy vehicle terminals across the department will remain unchanged after June 25.

On June 25, on the last day before the landing of the new deal, enterprises such as Xilai Motor and Xiaopeng Motor played price insurance cards one after another, offering "warm reminders" to users who did not place orders on the one hand, and announcing that they would not raise prices on the other.

NIO insiders told the media that they kept the guidance price of existing models unchanged, but with the reduction of the state subsidy policy, the actual price for consumers will rise. If you buy ES8 or ES6 before June 25, you will enjoy a maximum of 54000 car purchase subsidy and purchase tax relief. But on July 1st, you can enjoy a state subsidy of 20,000 yuan at most. But in fact, compared with the direct policy, the price has gone up.

After Weimar announced that the prices of many EX5 models will remain unchanged after the end of the transition period, Xiaopeng Motor also announced on the official account of Wechat a few days ago that users who buy cash Xiaopeng car G3 will also enjoy a 10, 000 yuan discount on the tail of the vehicle, a commercial insurance subsidy worth 5000 yuan and a triple discount on solar film worth 2980 yuan, in addition to being not affected by the refund.

Many manufacturers claim that they will not increase prices, but not nominally, but the actual preferential prices are also lower than after the introduction of the policy.

Xiao Yong, deputy general manager of GAC NE, said in an interview with Securities Daily that customers can enjoy the original subsidy policy when they pay a deposit of 10, 000 yuan in the store before June 25. "car booking will follow the market after June 25." The price of the whole industry is going up, and we have to. "

With the exception of BYD, many car companies have indicated that they will raise prices from June 26.

However, subsidies once accounted for a large proportion of the profits of new energy car companies. Take BYD's latest quarterly report as an example, the government subsidy included in the current profit and loss is 331 million yuan, accounting for 44% of the net profit. In 2016, BYD was the champion of subsidies, receiving 2.689 billion yuan in subsidies, accounting for 31.2 percent of the net profit of 8.618 billion yuan in the same period, according to the official website of the China Automobile Association.

After the local government subsidy for new energy vehicles is officially abolished, the profits of major car companies may be greatly reduced, and it is more important for car companies to reset their strategies and constantly upgrade their technology.

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