AutoBeta(AutoBeta.net)06/29 Report--

According to data from the Federation of passengers, sales in the domestic narrow passenger car market in May were 1.582 million, down 12.5% from a year earlier, down 12.5% from January to May, down 11.9% from a year earlier. The "cold wave" of China's auto market has not receded, and the sales of most brands are still declining, but second-tier luxury brands have achieved good results, and the car market has formed a clear division.

Cadillac is firmly in the top spot in sales of second-tier luxury brands in May. In May, Cadillac sold 20587 new cars, up 18.9% from a year earlier and 21.2% month-on-month, according to statistics from the Federation of passengers. Of these, XT5 sold 5227 vehicles and XTS sold 4876 vehicles. In addition, as Cadillac's entry-level model ATS-L, sales are already good, because the sixth year is coming, the promotion price of about 150000 in May, such a price has a direct impact on the target model.

And Lexus in the second-tier luxury car brand is relatively unique, without cutting prices, not domestic, do not follow the trend, Lexus sales in China in May this year nearly 17000 vehicles, an increase of 150% year-on-year. From January to May, Lexus sold a total of 76000 vehicles, up 27% from a year earlier. For the current grim car market, this is very unexpected.

In addition, Volvo delivered 12425 new cars in May, up 17.4 per cent from a year earlier. From the point of view of the route, Volvo tasted the benefits of "price for quantity", with a large discount on the terminal price.

In the second-tier luxury car camp, Lincoln's performance was obviously not satisfactory. Lincoln sold about 4500 vehicles a month in may, up 10 per cent from a year earlier and 1 per cent from a month earlier, while Lincoln sold just 11000 new cars in the first quarter, down 3.5 per cent from a year earlier.

GAC Acura also showed weakness in the first quarter, selling only 2891 new cars. After the adjustment of domestic Chery Land Rover, sales have rebounded, but its inventory backlog has always been a difficult thing to solve. In may, Jaguar land rover sales rose 10% month-on-month, but the total was less than 8000.

Infiniti sold 3098 vehicles in China in May, down 7.8 per cent from a year earlier, according to Dongfeng Motor. At present, there are only two products, the Q50L and the QX50, of which the Q50L sold 833 vehicles in May, down 51 per cent from a year earlier.

Cui Dongshu, secretary general of the Federation, said that according to the data, the sales of Mercedes-Benz, BMW and Audi reached 74% of the luxury car market in the first quarter, and second-tier brands could only get a share of the remaining 26%, so the competition was fierce.

As can be seen from the sales of second-tier luxury brands, Cadillac, Lexus and Volvo are clinging to each other to get to the top. Second-tier luxury brands will launch more brand-new products in the second half of this year.

According to the plan, the Cadillac SUV XT6 will be launched in the second half of the year, and the new CT5 will be launched at the end of the year. The new car is highly competitive in size and power, and sales are expected to usher in a new breakthrough. The MPV LM, which launched globally at the Shanghai auto show this year, is expected to be launched at the end of the year, and the new medium and large SUV RX and RXL models launched at the Shenzhen, Hong Kong and Macao auto show may also be available this year, and Lexus's future performance is also highly anticipated.

In addition, Volvo's new generation S60 is about to be launched, and the V60 has also announced that it will be made in China, and plans to achieve full electrification in China this year. It can be said that Volvo is ready to fight. Cui Dongshu said that second-tier luxury cars through price competition for the market is effective in the short term, but very limited, how to improve product strength and service is the key.

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