AutoBeta(AutoBeta.net)06/29 Report--

On June 29, the Evergrande New Energy Automobile Group, built by Xu Jiayin, ushered in the first mass-produced car, and Evergrande Guoneng 93 model came off the line at the Tianjin factory. The car is familiar and classic from the inside out because it follows the design of the Saab car that has been out of production for many years, but it is a pure electric model.

Evergrande Guoneng 93 is a pure electric model built by NEVS based on Sweden's SAAB Phoenix E platform and Saab technology. It was developed before Evergrande took over, and both Sweden and Tianjin have production bases. In 2012, NEVS acquired the core assets and intellectual property rights of Sweden's Saab, a 75-year-old European carmaker.

Until Evergrande announced its breakup with Jia Yueting FF, in January this year Evergrande directly acquired a 51 per cent stake in NEVS in the form of "simple and brutal" to become a major shareholder of the latter, at a price of about 6.4 billion yuan, to obtain the conditions for rapid car construction.

The mass production of Evergrande Guoneng 93 model also means that Xu Jiayin has completed the dream of new energy vehicles. It can be seen that the exterior and interior of this car all follow the styling design of Saab ten years ago. Today, it can only be described as "indescribable", whether it is the style of the air-conditioning exit, the plastic feeling or the classic handbrake. All reveal a strong sense of age. The Ministry of Industry and Information Technology shows that the car has a range of 355km, compared with an official pre-sale price of 169800 after a comprehensive subsidy. Evergrande's ownership, coupled with a sharp decline in state subsidies, the final listing price may be close to 200000.

Evergrande has great ambitions in the field of new energy vehicles, and Xu Jiayin seems to be serious.

Both Xu Jiayin and Evergrande Annual report said: strive to become one of the largest and strongest new energy vehicle groups in the world in 3-5 years.

In addition to acquiring NEVS to build cars directly, Evergrande also invested heavily in acquiring a series of new energy supporting manufacturers to obtain "vehicle R & D and manufacturing + Sandian core technology". In order to introduce these technologies and concentrate production, Evergrande crashed 280 billion of its projects to Guangzhou and Shenyang respectively.

In September last year, Evergrande bought a stake in Guanghui Group for 14.5 billion, becoming the second-largest shareholder of Guanghui Group, with a network of car sales channels. In January this year, Evergrande acquired Japan's Kanai for nearly 1.06 billion yuan to acquire ternary lithium-ion battery technology, and then successively won the Dutch e-Traction company and the British Protean company to acquire commercial and passenger car hub motor technology. It means that Evergrande should not only build cars, but also produce its own batteries and motors to complete the layout of the whole industry chain.

Evergrande's largest car project was finalised in June, with an agreed investment of 280 billion yuan.

On June 11, Evergrande signed a strategic cooperation agreement with the Guangzhou Municipal people's Government that the three major bases of Evergrande's new energy vehicle industry will be located in Nansha, with a total investment of 160 billion yuan. In the future, Nansha base can produce 1 million vehicles, 1 million sets of electric motors and electric control systems, and build a power battery factory with 50GWH production scale.

On June 16, Evergrande signed a strategic cooperation agreement with the Shenyang Municipal people's Government, announcing that it would invest 120 billion yuan to build three major bases for new energy vehicles in Shenyang.

Billions or even tens of billions of dollars have been smashed into new energy, and Evergrande finally ushered in the mass production of its first car today. However, are netizens worried that this one can be sold?

With such a large-scale and large-scale Evergrande, there is still uncertainty to complete the above investment layout. You know, the financing scale of Lai Automobile, the largest new force in China, is more than 20 billion yuan, and BYD's sales of new energy vehicles reached only 250000 in 2018.

Moreover, there are obvious signs of deceleration in the domestic new energy vehicle market. Domestic sales of new energy vehicles in May were 104000, an increase of only 1.8% over the same period last year, which slowed down sharply from the same period last year. Sales of new energy vehicles from January to May were 464000, an increase of 41.5% over the same period last year, halving the growth rate. In addition, new energy vehicles that rely on policies and subsidies have lost a big backer. Subsidies have fallen sharply since June 26, and there will be no subsidies at all by the end of next year, and the new energy industry will still fluctuate.

Real estate tycoon Xu Jia printed money to buy technology and parts to complete the car, but also took a big step in the layout of the future industry, do you think this step?

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