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These days, the content of the major banks' preferential treatment of ETC has become popular in moments, and some banks have put forward the slogan of a 50% discount on tolls to attract car owners to apply for ETC.

A picture of a man dressed in white and black trousers leaning over the front row of a car with closed windows was widely circulated in the bank's mobile moments in the scorching sun. The caption of the picture reads: "if someone is looking around on your car window recently, please do not call the police." This is the bank account manager, working outdoors, just to see if you have installed ETC (no parking toll system). "

What forces the bank account manager to become an "outdoor worker" is the "ETC battle" that is raging among the major banks.

The document issued by the National Development and Reform Commission and the Ministry of Transport is clear, encouraging banking financial institutions, non-bank payment institutions and Internet enterprises to cooperate closely, allowing ETC to bind existing bank accounts and payment accounts, and supporting commercial banks to promote the issue of joint cards loaded with applications in the transportation industry.

With the introduction of the policy, it is estimated that by the end of December 2019, the number of ETC users in China will exceed 180 million; as of March this year, the number of ETC users is only more than 80 million, and the market space is huge. Therefore, the major banks have seized the ETC market.

In order to promote ETC business, banks have launched unprecedented promotional efforts, such as "free installation, a 9.5% discount on tolls", "charging 100, sending 100", "refueling reduction of 50%", and even shouting a 50% discount on tolls for the first three months. In order to seize the market, many banks have issued marketing targets to their employees. Some banks also support online applications. Users only need to submit relevant materials and information on the bank APP or Mini Program, and the bank will mail the card after examination. Users can install it by themselves or go to the express company for installation. But as time is tight and the task is heavy, many bankers complain that it will become an impossible task.

In addition to online brush screen marketing, offline promotion has also been intensified. It is reported that some banks set targets for staff to set up stalls in office buildings, residential areas, schools, gas stations, testing fields, parking lots and so on.

The staff of a branch of a large state-owned bank said: "the task target for handling ETC is particularly heavy. The bank requires all the staff of the network to take turns to go out to market ETC. According to the requirements of their superiors, the number of contracts to be completed by a small network is about 2500 a year, and there are more larger outlets, with an average of 2030 per day according to the standard, but few actually come to the network to handle business. We can't finish the task at all, so we have to go out and publicize it. "

The above-mentioned bank staff also revealed that because their superiors attached great importance to ETC business, they also included the indicators in the assessment. Many bank employees have to use their personal moments and family contacts to promote ETC business.

In order to seize the market, this work has suddenly become the most important job at present, and every employee also has a promotion task, so recently he has been busy with this matter and posted it to his moments every day.

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