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Due to the switching of the emission standards of the five countries and six countries, car prices have fluctuated greatly in recent months, and many manufacturers and dealers have adopted the method of "breaking bones" to reduce prices to inventory, and consumers seem to be used to this kind of discount. Today, it is widely rumored on the Internet that the discount poster of a luxury brand can be called the biggest discount in history by 1 million.

This well-rumored discount poster shows that Acura NSX sports cars enjoy the manufacturer's vehicle subsidy policy, with a discount of 1 million. It is estimated that there is no sports car that dares to give a 1 million discount. This amazing figure, combined with the vehicle guidance price, is actually about 6. 5% off, and the manufacturer's guidance price for Acura NSX is 2.89 million yuan.

More surprisingly, the poster's medium discount also includes an ultra-low down payment: the down payment is only 5% of the net car price. Calculate that the net car price after the current discount is 1.89 million yuan, which means that the down payment is only 94500 yuan.

The price of less than 100000 yuan can drive Acura's flagship sports car home, but the amount of repayment in the future is still a little large, which is not very realistic.

Some netizens said that it is estimated that no one is embarrassed to buy it, and the domestic recognition of this brand is too low! For such a large amount of price reduction, some netizens said that there may be a problem with pricing.

Acura NSX is one of Japan's national treasure sports cars, known as the "Japanese Ferrari" halo, the manufacturer's guidance price of nearly 3 million yuan has indicated its identity. Due to the high price and quota, NSX can hardly be seen on the street. in addition, there are many options for sports cars of the same class at this price. Under the condition that it does not have brand influence, I believe that Acura NSX accounts for a large proportion of this price.

The new generation of Acura NSX was officially launched in China at the end of 2016. According to official sales figures, two units were delivered in 2017 and four in 2018. Specific figures for the first half of this year have not been released.

The new NSX features a hybrid system consisting of a 3.5L V6 twin-turbocharged engine with a mid-longitudinal design and three motors, one of which is located between the engine and the gearbox, and the other two motors are located on the front axle, achieving a four-wheel drive layout. The comprehensive power of the whole power system is 573 horsepower, the torque is up to 645 Nm, and the 9-speed double clutch gearbox is adopted.

In fact, from the performance of the whole Acura brand in the Chinese market, it can be described as "getting worse and worse".

In 2006, Acura began to enter China as an imported car, until 2016, when Guangzhou Auto Acura officially launched its first domestic Acura model. At present, GAC Acura has launched three domestic cars, namely the CDX, TLX-L and RDX. The luxury car market bucked the trend in 2018, while the Acura brand sold only 9424 new cars for the year, down 42 per cent from a year earlier.

In the final analysis, consumers do not recognize the brand. Some analysts believe that it is mainly due to the low premium capacity of the Acura brand, the false high price, the design does not accord with the luxury car image, few after-sales outlets, marketing problems and so on. Most of the second and third-tier luxury brands are in the terminal price reduction concessions to participate in the competition, so that the original brand awareness of lower Acura, to break through the tight encirclement of fierce market competition is even more difficult, resulting in today's awkward market position.

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