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Against the backdrop of the overall decline in sales in the domestic car market last year, a red flag brand achieved its annual sales target of 30, 000 vehicles ahead of schedule, reaching 31400. In 2019, the sales volume of FAW Red Flag continues to maintain a good growth momentum. In July, various car brands have successively released their own "report cards" in the past month, and FAW Red Flag is no exception.

In May, FAW Red Flag sold 6400 units a month, up 120% from a year earlier. There was an increase in June compared with May. FAW Red Flag sales exceeded 8000 vehicles, an increase of 167% over the same period last year, setting a record high for a single month, achieving 16 consecutive months of year-on-year growth. FAW Red Flag sold 33200 vehicles in the first half of 2019, exceeding the sales volume for the whole of 2018, and according to officials, it will challenge 100000 sales in 2019.

Behind the high sales of Red Flag, it is closely related to the strength of the product. At the same price, users expect to get better automotive products that can better meet multiple needs. Therefore, the automobile industry cannot do without excellent "product power".

In 2018, Red Flag sold more than 33000 vehicles, and Red Flag H5, which was listed that year, can be called the mainstay. This B-class car, built for young consumers, is based on the Atz platform. It not only caters to the aesthetics of young people in appearance, but also surpasses its competitors in space, appearance, interior decoration, workmanship, science and technology configuration, intelligence, power handling, safety performance and so on. The continuous hot sale of H5 not only reflects the young users' love for the red flag brand, but also shows their heartfelt recognition of the red flag products.

Of course, the rule of getting a good market among thousands of automotive products is no longer applicable. As a result, H5 is also evolving and optimizing. In May this year, Red Flag launched the 2019 Red Flag H5, with 19 new configurations, such as "automatic closing of skylight on rainy days", "trunk sensing open", "360-degree panoramic image" and so on, without price increase. to further ensure that it has become the biggest contributor to the red flag rising against the trend in the first half of this year, and the popularity will not decrease in the foreseeable future, so it has made great contributions to the sales of FAW Red Flag.

In fact, the reason for such achievements, corresponding to the younger display of Red Flag products, Red Flag also shows the temperament of keeping pace with the times. The change of thinking from operating products to operating users has enabled it to creatively create a "six-in-one" experiential marketing model with brand experience, product experience, sales experience, service experience, life experience and cultural experience as the core. The core of this model is the ultimate "user experience", which pursues not only to provide consumers with a car, but also to let users get a good partner who meets their spiritual needs, values and lifestyle.

On May 26th, Red Flag HS5 took the opportunity of the International Marathon to be listed, and more than 100 Red Flag experience centers across the country jointly held release activities, showing the majestic "Red Flag momentum" to the public with a lineup of ten thousand people, making people see the "Red Flag determination" for young consumers, and let consumers feel the unique "Red Flag charm" of HS5 style. According to official statistics, Red Flag HS5 sold more than 500 vehicles within five days of its launch, and it will make more contributions to the sales of Red Flag cars in the future.

Hongqi brand will further improve the product matrix and launch a number of models in the second half of the year. Among them, HS7 will be launched on July 12, and HS5 will cover the medium-and medium-sized SUV market; E-HS3, as a compact pure electric SUV, is expected to be listed in the third quarter, becoming the first cornerstone of the new energy field of the Red Flag brand, and the brand is expected to release a medium-sized pure electric car with a range of 500km by the end of the year. In addition, Red Flag will unveil its first sports car in September this year to enhance the overall style of the brand. The continuous input of new products will lay a solid foundation for it to achieve its 100000 sales target.

Generally speaking, in the case of the downward trend of the automobile market, FAW Red Flag can achieve good results, which does not depend on luck. In addition to its unique service ability, it is more inseparable from the support of product strength and fully takes into account the experience of consumers. Although the product has been favored by many consumers, the annual sales volume of 100000 has only completed 1/3, which is still quite stressful for Red Flag. I hope that the follow-up products will also make a breakthrough and achieve better results.

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