AutoBeta(AutoBeta.net)07/02 Report--

The China Automobile Circulation Association and the Jing Zhen Evaluation data Center released the report on the value preservation rate of Chinese cars in June. Under the influence of the sixth national emission standard, the residual value of used cars continues to decline across the country. Compared with joint venture brands and independent brands, imported used cars are faced with three major difficulties: ownership, maintenance cost and recognition. At the same time, with the abolition of the battery "whitelist", the competitive pressure of domestic batteries has also had an impact on the value preservation rate of new energy used cars.

On July 1, the sixth National Committee was officially implemented in many domestic cities, which had an impact on the market in many aspects.

The first is that new cars are forced to be upgraded. For many powerful models, sales are mostly upstream, and the replacement cycle is relatively long. However, due to the implementation of the sixth national policy, this kind of vehicles are forced to upgrade and upgrade the engine emission standards to adapt to the sixth national emissions.

Secondly, it has different effects on various brands of car companies. For multinational car companies, they have sufficient technical reserves and experience to deal with the sixth grade of the country. But for emerging independent brands, it is no small challenge. Last month, joint venture brands reduced prices and cleared inventory, which to some extent overstocked sales of their own brands.

From the point of view of online car sources, the number of cars almost stopped growing in May and declined slightly in June. According to the data, China entered the off-season ahead of schedule in June, compared with around July and August in previous years. This phenomenon is related to the implementation of the "sixth National" emission standard.

Compared with other market segments, the MPV last month became the most valuable model. It is mainly because there are still few models available for consumers to choose from in MPV, and the competition among manufacturers is not fierce. The value preservation rate of MPV is generally the same as that of the previous month, of which the increase in value preservation rate is for some larger models.

Throughout June, second-hand imported cars were greatly affected by tax rates and order system, and the overall scarcity led to a high rate of preservation of value. Imported brands often have limitations such as single product, low awareness and so on, and the high price of maintenance and equipment is also a factor hindering the transaction of second-hand cars.

Among the various imported car brands, Lexus is temporarily in the position of holding value and taking the lead, thanks to the amount of ownership that the brand has accumulated over the years. In the first half of 2019, the brand sold more than 1 million units in China.

In the joint venture brand, the ranking is still stable, Toyota Honda is still taking the lead alternately, basically playing the leading role in Japanese and German. Among them, the luxury brand BMW 3-Series replacement, the new car is highly concerned by consumers, resulting in backward second-hand cars out of favor, showing a slight decline in the preservation rate in June, which is not surprising.

Among the top ten independent brands, Baojun firmly ranks first, while Baojun is able to stand out because of its ultra-low market guidance price, which makes its preservation rate obviously ahead. For other independent brands, GAC MOTOR rose two places from last month, while Southeast Motor made a strong recovery by packing popular SUV models.

With regard to new energy vehicles, due to the end of subsidy decline, new subsidy standards have been implemented, car purchase subsidies have shifted to electric vehicles, safety and focus on supporting facilities for charging piles, and the Ministry of Industry and Information Technology's "whitelist" of abolishing batteries is also timely, and the competition for new energy vehicles is more fierce.

As the plug-in electric vehicles continue to enrich the market, in contrast, the value preservation rate of pure electric vehicles continues to rise, with the decline of car subsidies, the price of pure electric generally increases, the price of new cars increases, and the price of used cars also rises.

The above is the value preservation rate of all levels of models in June. With the popularity of the second-hand car market and the change of consumers' consumption concept, the preservation rate will be of great significance in the future automobile transaction.

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