AutoBeta(AutoBeta.net)07/03 Report--

According to media reports, Dongfeng Motor announced that Gao Zhenghao would be the executive deputy general manager of Dongfeng Infiniti Automobile Co., Ltd.

According to public data, Gao Zhenghao was previously the head of the special project of the Strategic Planning Department of Dongfeng Automobile Group Co., Ltd. He has successively served as head of engine works Section of Guangzhou Fengshen Automobile, Chief of Comprehensive Department of Dongfeng Nissan engine Branch and Chief of personnel General Services Section, Chief of Management Section, Director of PT Technology of Manufacturing headquarters of Dongfeng Nissan passenger car Company, Director of Office of General Manager of Operations and Management headquarters of Dongfeng Nissan passenger car Company, Deputy General Manager of easy Jet New Energy Automobile Co., Ltd., and has more than 20 years of working experience in the automotive industry.

In fact, the senior personnel of Dongfeng Infiniti have changed frequently in the past year or two. At the end of last year, Lu Yi, general manager of Dongfeng Infiniti and Infiniti China, was revealed to have resigned. In September 2019, Audi China announced that Lu Yi had officially joined the company as executive vice president of Audi China. On the other hand, for Dongfeng Infiniti, the position has been vacant. On March 1, Mao limin took over as managing director of Infiniti China and general manager of Dongfeng Infiniti Automobile Co., Ltd., breaking the leaderless situation of Dongfeng Infiniti. Although Mao limin works in a number of mainframe factories and parts companies such as Ford and Valeo, he may also face many new challenges in the face of a young and luxurious car company like Dongfeng Infiniti.

In fact, Lu Yi took over as head of Dongfeng Infiniti in 2016, and senior personnel changed frequently in just three years. In addition, the relevant media have also reported that Christian Muck, global president of Infiniti, has only four months since he was promoted to the post of president. In view of this, Infiniti's military morale does not seem to have stabilized, both in China and around the world.

Looking back at Dongfeng Infiniti's recent sales results, May sales data showed that Infiniti sold 3098 new cars in China, down 7.8% from the same period last year, of which the main domestic model Q50L contributed only 833 units, halving compared with the same period last year. Q50L, which will not be replaced in a short time, may be difficult to pick up in the future. Other second-tier luxury brands, Lexus and Cadillac, all sold 17000 units a month, while Volvo also sold more than 12000 new cars, bucking the trend.

The poor performance of the Indifini market is partly due to the fact that its domestic models are only Q50L and QX50, so consumers have reduced a lot of choices and can not be accepted by consumers. Due to the frequent changes in senior personnel, Dongfeng Infiniti slowed down the launch of new cars, and there was no new product launch in a short period of time, which had a close impact on its sales volume.

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