AutoBeta(AutoBeta.net)07/03 Report--

Sales of Mazda cars in China finally stopped falling in June after a 13-month decline. According to official figures, Mazda sold 19574 units in China in June 2019, up 1.4 per cent from the same period last year. Among them, FAW Mazda sold 7460 units that month, while Changan Mazda sold 12114 units.

Due to the continued decline in sales in the previous period, the data recorded in the first half of the year will still decline. Mazda sold 106345 units in China from January to June, down 27% from 145842 in the same period last year.

Yasuhiko Watanabe, chairman of Mazda China, said: "in the first half of the year, the overall performance of the Chinese auto market was low, which coincided with the alternating cycle of products, resulting in very serious sales of the Mazda brand. However, in the second half of the year, Mazda will further strengthen its product strength, brand strength and overall sales strength by launching 'next generation' models equipped with a new generation of technology, and make use of the good momentum of the pick-up in sales in June. strive to maintain a sustained increase in sales. "

Some analysts believe that before the advent of the sixth day, the inventory was cleared, the price reduction was strong, the sales volume of manufacturers recovered obviously, and there was a brief "illusion" in the car market.

The replacement of Mazda products is slow, and the introduction of technology is not active enough, which is indeed lagging behind compared with its competitors, while the advantages and disadvantages of Mazda models are also prominent, and many users are called "partial students".

Mazda responded to the decline in sales as "not heroes in terms of sales". "We accept the objective fact of declining sales, but Mazda will not change its established strategy (value sales) because of declining sales." and will not take price reduction measures. "

In the second half of the year, the main models of Mazda, Onx Ala and Ataz, both ushered in new models.

It is reported that the new Atez model of FAW Mazda will be released in Beijing on July 10. the design of the new car is synchronized with the overseas version of the new Mazda 6, and its power remains unchanged, still equipped with two in-line four-cylinder naturally aspirated engines of 2.0L/2.5L, which meet the national VI emission standards.

The new generation of Changan Mazda 3 will also be launched this year. The appearance of the new car is similar to that of overseas models, and the power continues to be equipped with 1.5L and 2.0L naturally aspirated engines with maximum power of 117 horsepower and 158 horsepower respectively. The new model may cancel the name "Axela Onksera" and adopt a globally consistent model named "MAZDA3".

Whether Mazda's so-called persistence and value marketing is effective will be revealed in the second half of the year.

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