AutoBeta(AutoBeta.net)07/03 Report--

In the first half of this year, FAW Toyota has launched four new cars to enrich and refine its product matrix, and achieved good results. According to FAW Toyota officials, the brand sold 380793 vehicles in the first half of the year and 64000 in June; retail sales from January to June were 351944, and retail sales in June were 69000, an increase of 16 percent over the same period last year. In the first half of the year, FAW-Toyota's wholesale volume reached 380000 vehicles, an increase of 6 percent over the same period last year, and has reached 51.7 percent of the target progress for the year. Among them, Carola, Yize IZOA, RAV4 Rongfang and Prado all achieved good results. At the same time, the newly launched Asian Dragon has also performed very well, delivering 5611 new cars in June.

In terms of specific model performance, Toyota Corolla is the leader in car sales of the brand, with sales of 30995 in June and 169976 in the first half of the year; Yize IZOA sold 5141 new cars in June, with a cumulative sales of 29832 in the first half; RAV4 Rongfang sold 12424 new cars in June, compared with 62450 in the first half; and Prado sold 4526 in June and 19,624 in the first half. It is worth mentioning that Toyota Asia Dragon just launched in March, new car orders reached 29726. In June, Asian Dragon delivered 5611 new cars, and when its order is digested, it is expected to play a positive role in FAW-Toyota sales growth. In addition, FAW Toyota will continue to launch two new cars in the second half of the year, including the new Corolla and the new RAV4, to help FAW Toyota achieve its annual sales target.

Over the years, thanks to strict adherence to Toyota QDR (high quality, high reliability and high durability) standards, FAW Toyota products have established a good reputation in the hearts of consumers. With the introduction of TNGA architecture products, FAW Toyota adds the key to attract users. As the global flagship of TNGA architecture, Asian Dragon, no matter its bold subversive appearance or high-level interior decoration, its product power is enough to attract many consumers.

FAW Toyota has always adhered to the business philosophy of "users first, dealers second, manufacturers third". At present, a total of 648 dealerships have been opened nationwide, covering 294 cities. On this basis, FAW Toyota attaches great importance to the improvement of the ability of the channel system. On the one hand, it ensures that the inventory of dealers is within a reasonable range through reasonable supply and demand rhythm and production plan, and ensures the price stability and high value of the goods purchased by users; on the other hand, it does enough work in channel management and development, while ensuring the healthy development of dealers, to ensure that users experience quality products and services.

Adhering to this business philosophy, FAW Toyota has won the trust of more than 7 million users at the same time, it has also won authoritative recognition-- it has won the Toyota Service Global recognition Gold Award for four consecutive years and five years; in 2018, it won the third place in the China quality Association sales and service satisfaction joint venture brand and the first place in the after-sales service satisfaction joint venture brand.

In the face of many challenges, such as the upgrading of consumer demand, the reform of the automobile industry, and the decline in sales in the car market, FAW and Toyota chose to return to the origin, return to customers, and have a deep understanding of user needs, in addition to maintaining good product power and innovative marketing ability. pay more attention to the improvement of the ability of the whole system, presumably this is the reason why it can still reverse the trend of sales in the car market in the "cold winter".

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