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Geely's new car marketing made a fool of itself, and the "Xingyue" asteroid was accused of being fictional.

2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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On February 22, Li Automobile's brand new compact SUV-FY11 was officially named "Xingyue". At the same time, Geely Automobile also announced that it had formally applied to the International Astronomical Union to name the discovered asteroid "Xingyue", claiming that its subordinate astronomical interest group discovered an asteroid on February 10. This is unprecedented in both the automotive industry and the astronomical world. Geely's move has attracted widespread attention from all walks of life.

However, after Geely announced the naming of the asteroid, it was not congratulations from people from all walks of life, but more doubts. Now the Lijiang Observatory of Yunnan Observatory of the Chinese Academy of Sciences involved officially responded to the matter. The stationmaster and Shousheng said that Geely only came to visit and did not observe at all. The observation instrument could not be touched at all. The Geely people took photos and left.

He Shousheng, Station Master of the Southern Observatory: At that time, they came to apply for a science popularization activity. The activity lasted for a short time. After taking photos, everyone left. We couldn't move any observation instrument at will. We just visited. Their own activities were mainly taking photos. We didn't use the equipment of our observatory for observation. We all took photos. We just took photos with your enterprise. At most, we participated. The version (press release) he (Geely) sent me was not like that. It didn't hold certificates. Asteroid naming ceremony I was not clear, activity is 20 (how to find asteroids) this I do not know, but "Lijiang station found" this is wrong, we did not find this asteroid.

"Xingyue" suspected fraud incident has been, Geely has not yet made a formal response, But according to media reports and Shousheng has been in contact with incentive,"Event organizers have promised to publish all related to Yunnan Observatory false reports to modify or delete, And publicly release the situation statement and apology."

The photos in the propaganda draft of automobile enterprises gave the public "hints", including scientific research workers such as Su Hong, director of Lijiang Astronomical Observatory of Yunnan Observatory of Chinese Academy of Sciences and Shousheng, director of Astronomy Enthusiast Association of Yunnan Province. He Shousheng told the media that he did not know about the asteroid naming application when taking photos, while Su Hong told his peers that he was temporarily taken to take photos.

"The Observatory staff was deceived, but the subsequent dissemination behavior has already taken shape." Bai Jinming, director of the Yunnan Observatory, said,"Although academic reputation has always been regarded as only related to academic activities such as publication of papers and research results, scientific researchers are also required to be vigilant and have the ability to distinguish when encountering such false propaganda activities in the name of science." At the same time, he stated that he reserved the right to be held accountable according to law.

On February 22, Geely released a poster saying that on February 22, 2019, Geely's latest FY11 model was named "Xingyue", and Geely Automobile also issued an application to the International Astronomical Union, hoping to name a newly discovered asteroid "Xingyue".

Another Geely poster states that Geely FY11 shares the name with the newly discovered planet, named "Star Yue."

Zhu Jin, curator of the Beijing Planetarium and member of the IAU Small Objects Nominating Committee, said: "According to the asteroid naming rules, commercial names are not allowed." He pointed out that the asteroid that "obtained the naming rights" probably does not exist, and "the application submitted by the enterprise does not have academic probative power."

It is understood that all asteroid names must be submitted to the International Minor Planet Center and the Small Objects Nomination Committee for consideration and approval before they are published in the world as permanent names for the objects and recognized by all countries in the world. Before an asteroid is named, it goes through three stages: temporary numbering, tentative numbering and permanent numbering.

When an asteroid is observed and it is not immediately possible to determine whether it is a newly discovered asteroid, it is given a provisional number. The asteroid was then observed on different nights and reported to the IAU International Minor Planet Center, which confirmed it was a newly discovered asteroid and received an internationally harmonized "tentative number." When an asteroid is observed at least four times at the center of regression and its orbital parameters are accurately determined, it receives a permanent number from the International Minor Planet Center.

According to regulations, asteroids need to be observed many times before naming, determine their precise orbit, obtain permanent numbers, and check historical data. Generally speaking, it takes several years to complete these things, but according to the information released by Geely, its subordinate astronomical interest group discovered an asteroid on February 10 and submitted a naming application on February 22, so it was considered "unreliable" by astronomical experts.

After the Geely naming asteroid "application certificate" was exposed, some media on the Internet raised several questions about the matter:

Certificate means certificate, but I have never seen the expression Application certificate. What does "certificate application" mean? If it is an Application for a Certificate of...... it is reasonable to say that it is an application for a certificate.

2. The application is sent to the issuing unit, and I have never seen it framed.

3. What does the signature of "Application Certificate" mean by printing both the sender (applicant) and the recipient (issuer)?

4. It is extremely difficult for amateurs to find asteroids in the main belt nowadays. The size of a few kilometers has basically been scanned by the survey telescope, not to mention an asteroid of 18.9. By the way, the magnitude of opposition is 17, which implies that the asteroid was not discovered at the time of opposition. If so, it is really a miracle.

5.(The key is coming) Apply for the asteroid to be named "Xingyue". The asteroid discovered on February 10, 2019 was named on February 22, 2019, which is "unprecedented" and seriously violates the naming rules of asteroids of the International Astronomical Union.

In the domestic automobile industry, marketing is really very important, new car listing to do enough marketing homework want the whole world to know, this can be understood, but for this reason by hook or by crook, even to fabricate some non-existent things, in order to attract consumers 'attention, once this cheating behavior is exposed, will only give the enterprise image smear.

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Geely's "Star Yue" is the first Geely model to use Volvo's platform and engine, based on a high-end sports SUV built under the CMA architecture shared with Volvo, which currently also produces Linkage-branded models and Volvo 40 series. In the early stage of the new car, it will be equipped with Volvo Drive-E series 2.0TD T5 engine with maximum power of 238 horsepower and peak torque of 350 N·m; the transmission system will match the 8-speed automatic transmission from Aixin, and Xingyue will also be equipped with four-wheel drive system, which takes 6.8 seconds from 0 to 100km/h.

Anyway, this time, Geely's "Star Yue" is really "famous"…

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