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According to domestic media reports, it is learned from Kaiyi Automobile Sales Co., Ltd. that Chen Jian, former deputy general manager of Chery Holding Jietu Marketing Center, will assume the post of deputy general manager of Kaiyi Automobile. Chen Jian is one of the founders of the original marketing team of Kaiyi Automobile. He has more than ten years of working experience in marketing strategy. He will be in charge of Kaiyi Market, Brand and Central Theater, leading the team to accelerate the brand transformation of Kaiyi Automobile.

Chen Jian has worked in Chery for nearly 20 years. He once served as deputy general manager of Chery Holding Jietu Marketing Center. He once held many important positions in R & D, general manager office and marketing company. He has rich experience in brand building, product research positioning and promotion. During his tenure at Jetu, he deeply participated in the initial stage of Jetu and led Jetu to complete the breakthrough from 0 to 1. As a new product series established less than two years ago, Jetu has laid out three models of X70, X70S and X90, forming a certain user base.

Kaiyi was originally a sub-brand of Chery Automobile. In January 2018, Yibin City Automobile Industry Development Investment Co., Ltd. and Wuliangye Group acquired 51% equity of Kaiyi Automobile for RMB 2.494 billion yuan, with 50.5% and 0.5% equity respectively. Chery still owns 49% of its shares.

At the end of 2017, the sales volume of Kaiyi Automobile completed the equity structure adjustment in 2018 was 41556, and the first-level sales network also increased from 57 to 218. At present, after moving to Yibin, Kaiyi Automobile has been on the right track. Next, he urgently needed someone with rich experience like Chen Jian to join him.

According to the planning of Kaiyi Automobile, it is expected to build Yibin production base within this year, with a total investment of 3.26 billion yuan in Phase I and a production capacity target of 200,000 vehicles/year. After the completion of Phase II, the production capacity can reach 300,000 vehicles/year. In the future, Yibin production base will put into production 6 models such as cars, SUV and new energy. In addition, reshaping the new image of the enterprise, introducing the new retail mode and new operation concept in an all-round way are also the focus of Kaiyi's work in the next stage.

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