AutoBeta(AutoBeta.net)07/05 Report--

After the downturn in the first quarter, Changan Ford's terminal retail began to stabilize and pick up in the second quarter. In particular, retail sales grew for two consecutive months in May and June, with an average growth rate of more than 30%. The new generation of Fox alone sold more than 10,000 in June, an increase of more than 75% over the same period last year.

The first half of the year is the downturn of the whole automobile market, mainly due to the early implementation of the sixth national standard, Changan Ford also laid out in time, in the areas where the sixth national sixth was implemented, all realized the clearance of inventory of national five vehicles and successfully replaced the sales of national six vehicles.

At present, hot models covering almost the whole department, including New Forrest, New Fox, New Mondeo, Mondeo PHEV, Taurus, Wing Tiger and Ruijie, are already on sale that meet the sixth national standards, and all the models will meet the sixth national standards this year.

At the same time, Changan Ford will officially launch the new generation focus 2020 in mid-July, expand the ST-Line sports design kit to more models, upgrade the model configuration, and fully meet the sixth national emission standards by upgrading the engine.

At the same time, in the third quarter, Changan Ford will launch three blockbuster models-the Fox Active smart crossover, the new Ruijie ST/ST-Line and the new Taurus. Changan Ford said that it will accelerate the pace of launching new products and enhance the competitiveness of products, so as to enhance the overall market competitiveness and consolidate the market position.

In terms of car purchase and after-sales service, Changan Ford has launched a 12-36 "zero interest rate" financial program for consumer demand, as well as a 48-phase long-term low interest rate program. In addition, Changan Ford is also the first in the industry to launch a 3-year (or 6-time) free maintenance service for all models, as well as a free road rescue service with unlimited mileage for 2 years. Coupled with the five-year or 200000-kilometer engine warranty service of Forrest and Fox, such after-sales service is unique before.

In terms of brand integration, Changan Ford will cooperate with Baidu by the end of 2019 to create a new Zhixing infotainment system SYNC based on leading Chinese and international intelligent technologies, which will apply forward-looking technology to automotive brands and popularize it, so as to bring a more intelligent and interconnected brand experience to consumers.

Since last year, China's auto market has entered a harsh "cold winter", from an incremental market to a stock market. Superimposing the changes brought about by the new four modernizations of cars, automobile companies are faced with severe challenges. At the same time, it also becomes the best opportunity to practice internal skills.

Changan Ford experienced a comprehensive adjustment from products to business system and personnel structure, which greatly alleviated the inventory and operating pressure of dealers, and sales began to stabilize and pick up. Around the new measures of new products, services and brands, we can also see Changan Ford's in-depth thinking about the development of the industry and the market environment.

Today, with the increasingly fierce competition in the Chinese car market, Changan Ford's move is not unimportant. For Changan Ford, the second half of the year is a year of all-out sprint, and Changan Ford knows very well that only by winning the trust of consumers and dealers and launching high-quality products, can we "sell Changhong" in the second half of the year.

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