AutoBeta(AutoBeta.net)03/01 Report--

As Model 3 models are gradually sold in many countries around the world, Tesla's overall sales volume has also increased rapidly. Last year, Tesla's global delivery volume reached 245000, of which Model 3 accounted for 145800. As Model 3 climbs out of hellish capacity, there will be a big increase in sales. Just then, CEO Musk announced a big decision.

The conclusion is as follows.

1. The cheapest basic version of Model 3 for $35000 has been announced

two。 Basic Model 3 will be available in China in 6-8 months

3. In order to reduce costs, Tesla closed some stores around the world and switched to selling cars online.

4. Thanks to this, all Tesla products continue to reduce prices.

Tesla CEO Musk announced the launch of a $35000 version of Model 3 at a press conference three years ago, until he finally fulfilled his promise three years later. 35000 US dollars is equivalent to 234000 RMB, which is the most entry-level and cheapest Tesla model at present. The reason why this can be achieved, Tesla relies on a series of measures to significantly reduce operating costs, which are reflected in vehicle costs.

Tesla sales model before the use of online sales and offline self-store sales model, now Tesla announced the closure of offline stores, equivalent to overturning his previous sales model.

Tesla will close most of his stores in North America to cut expenses and switch to online sales. North American consumers can buy cars online via mobile phones, and the service will then be promoted around the world. Tesla also said that in the next few months, some offline stores will continue to be closed, online services will be strengthened, and sales and marketing expenses will be significantly reduced, which will help achieve the price adjustment we announced today. And only a small number of physical stores remain in business as exhibitions, showrooms and Tesla information centers.

"by transferring all sales online and combined with other cost-effective measures being taken to improve cost-effectiveness, we can reduce the price of all cars by an average of about 6 per cent, thus launching the $35000 version of Model 3 ahead of schedule," Tesla said.

Thanks to this, the $35000 Model 3 was launched and the price of the whole line of models was reduced.

"the standard version of Model 3 will be available to the European market in about six months and to the Asian market in six to eight months," Musk said. The Asian market will depend on the situation of the Shanghai super factory. "

At present, the price of Tesla cars in China has been reduced across the board. The price of the entry-level version of the long-range rear wheel drive board has been reduced by 26000 yuan. The price of the other two models has been reduced by 44000 yuan. The biggest price reduction is the Model X P100D, with a price reduction of 341100 yuan. In the end, none of Tesla's products sold for more than 900000 in China.

In addition, Tesla cancelled the test drive because he switched to selling cars online. Consumers place orders online and the vehicles are delivered to their doorstep. If they are not satisfied, they can choose to return the goods in full within seven days or 1000 miles.

Tesla said that 78 per cent of Model 3 orders last year were completed online, not in stores, and 82 per cent of customers bought Model 3 without test driving at all.

Musk also said that the company will not be profitable in the first quarter and hopes to stimulate consumption through online sales so as to reduce the cost of sales.

Tesla's big move is a change in the operation mode of the electric vehicle industry, especially the full conversion to online car sales and a substantial reduction in operating costs, resulting in a substantial reduction in vehicle prices and a further blow to competitors.

For the domestic new car-building forces, after the Shanghai Tesla factory is officially put into production in the future, it will face even greater challenges.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat