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When it comes to the Dyson brand, compared to everyone from a variety of expensive home appliances, a hairdryer costs 3000 yuan and a vacuum cleaner costs 5000 yuan. But I don't know why every time a new product is released, it will cause a spree in the consumer market. Recently, Dyson announced that he would spend 2 billion pounds to build a car, and there was an uproar from the outside world. What kind of car can the technology company that makes household appliances build?

According to foreign media reports, 18 months ago, Dyson Ltd.) applied for a patent for electric vehicles. When Dyson announced the patent in May, the patent map showed that the cross-border model believed to be a MPV or SUV had a long wheelbase body and an adjustable flat seat.

Eighteen months ago, Dyson, a famous British home appliance manufacturer, announced its entry into the automobile industry. Dyson's products are famous for their avant-garde design, excellent workmanship and high prices.

Behind the surprise, the 70-year-old founder of Dyson, James Dyson, firmly believes in building a car, as well as a premeditated layout. In fact, we can see some clues about Dyson's car from the following schedule.

It can be seen that Dyson's investment in cars never stopped between 1990 and 2019. Dyson began to get involved in this field a long time ago, and then methodically broke through each project one by one, with a plan for what to do at any time. At present, the R & D team has more than 400 people and spans as long as 29 years.

Dyson seems optimistic about the future of electric cars. The British government has promised to ban the use of fossil fuel vehicles by 2040 to combat climate change and air pollution, while James Dyson urged the British government to advance the ban 10 years to 2030. He told the Financial Times that he thought the electric car market was undervalued, adding: "I think the electric car market is driven not so much by subsidies as by people's desire to have quiet, pollution-free cars."

In 2017, Dyson began building a global supply chain control center, announcing that it would invest 2 billion pounds (17.41 billion yuan) in the design technology of electric vehicles.

In 2018, Dyson announced that he would choose to build electric cars in Singapore to gain access to the supply chain and a highly skilled workforce. At the same time, Dyson also hopes to win the favor of Asian users, especially Chinese users, by setting up a factory in Singapore. It is reported that the Singapore manufacturing plant will be completed in 2020, and the first batch of cars will be put into production in 2021.

In a letter exposed by the media, the company's founder, James James Dyson, claimed that he had sought an agreement with Honda to use some of its plants in Swinton, UK, for production, but Honda refused. Mr Dyson said his company was interested in an unused assembly building in Honda but was rejected.

Earlier this year, Honda announced that it would close the plant by 2021. Honda responded: "We know that there is a letter between Dyson and Congressman James Gray, whose content is in fact incorrect."

Sources said Dyson had tried to expand its business to British government-owned land for production, but failed, leading to Dyson's decision to set up a production base in Singapore.

According to Dyson, the entire Dyson car team, which employs more than 500 people, is currently under testing, and the new car is scheduled to be officially launched in 2021 at a price of about 100000 pounds, or 880000 yuan.

Of course, Dyson is indeed very successful in small home appliances, leading a new wave in this field, but what will happen to Dyson in the more technologically advanced automotive sector will have to wait for the market to give the answer.

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