AutoBeta(AutoBeta.net)07/06 Report--

As a brand that once performed well in the domestic market, the development of Hippocampus was somewhat high and low. In the past few years, Hippocampus S5 could barely support the facade of Hippocampus brand. However, a few years later, as Hippocampus S5 became old, the market competitiveness was not as good as before, and the sales volume became more and more difficult to take. Across the entire seahorse, there is no single model that has a foothold in its respective market segment. As a result, the market performance of hippocampus has been unsatisfactory this year.

On July 4, Haima Automobile officially disclosed the product production and sales data flash for June 2019. According to the data, in June, the output of hippocampus cars was 4150, up 26.52% year-on-year; sales volume was 3702, down 34.16% year-on-year. Compared with May, the production and sales of Haima cars have increased, but the increase is not large. In addition, from January to June, the cumulative output of hippocampus was 13032 vehicles, down 64.59% year-on-year; the cumulative sales volume was 14425 vehicles, down 65.16% year-on-year.

In fact, behind this seemingly warming trend in sales, it is the seahorse car deep helplessness. After all, in order to save themselves, Hippocampus has already used idle production capacity to manufacture Xiaopeng cars, set up travel companies to deepen the new energy market, and still participate in auto shows to improve exposure, etc. However, the cruel reality really made the seahorse unable to withstand it.

More sob is, the result of little effect, also caused Shenzhen Stock Exchange launched a number of inquiries about hippocampus. There is no doubt that the seahorse facing delisting at that time has long been on pins and needles. Under such circumstances, Jingzhu, the founder and actual controller of Hippocampus, had to take up the post of chairman again. At that moment, Jingzhu even wrote an article himself, saying that he wanted to "rebuild the hippocampus".

But now, with the continuous decline of China's auto market, the survival of marginal Chinese auto companies has become precarious. Therefore,"the seahorse brand has been underestimated by the market, and now it should be restored to its due position in the industry" This Jingzhu 8 years ago indicated that the attitude can also be applied to the current seahorse. To know, many times delay the development of the seahorse, to rely on Jingzhu re-mountain and return to the track, in fact, is not easy.

At the end of June, the company name was changed from "Haima Automobile Group Co., Ltd." to "Haima Automobile Co., Ltd." after deliberation and approval by the shareholders 'meeting of the company. The name will be officially launched on June 26, 2019. As for the reason, although Haima claims to be based on the company's strategic deployment, and in order to better reflect the company's business development plan and facilitate investors to understand, only to make this decision.

In a word, under the leadership of Jingzhu, Hippocampus has realized three start-ups. Today's ambition may be the price of independent brand growth. However, if you want to get your own day in the depressed market, you have to win the recognition of the market with your products.

Seahorse officials also revealed that the Seahorse 8S is about to go on the market. As a very important model, this model can be said to have devoted all the efforts of the Seahorse people, and there is a sense of success. In terms of product strength, the performance of Hippocampus 8S is not bad, and the overall modeling and the aesthetic needs of the market are still relatively consistent. The biggest highlight of the hippocampus 8S is that it accelerates 100 kilometers in 8 seconds, which is also an important reason why it is named 8S. The highest thermal efficiency of the 1.6TGDI engine it is equipped with can reach 37%, which is still available in its own brand.

Hippocampus 8S may really be a seahorse car to save a depressed mode of the bottom box, perhaps rely on hippocampus 8S, really can realize the savior, for the hippocampus to break a day, Wei future full of unknown, we look forward to together.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat