AutoBeta(AutoBeta.net)07/07 Report--

After Evergrande, another real estate group announced its formal entry into the new energy automobile industry. On July 6, R & F Group and Huatai Automobile Group jointly held a press conference in Beijing. It is announced that the two sides have formally reached strategic cooperation, and R & F Group will participate in Huatai Automobile and join hands to develop the new energy automobile industry. For Huatai Automobile, getting more capital and resource support is conducive to its transformation and upgrading and reverse the current development situation.

The two sides plan to join hands to integrate global superior resources, develop electrification, intelligent network connection and self-driving vehicle technology, and apply the world's most advanced lightweight new materials, new technologies and new technologies to the whole process of vehicle development and manufacturing. to build a world-class new energy vehicle enterprise with domestic first-class and international competitiveness.

Huatai Automobile was founded in 2000, the products cover traditional and new energy passenger cars, commercial vehicles and core components, and has a complete product line and auto financial services. At present, Huatai Automobile has four major R & D centers in Beijing, Tianjin, Shanghai and Munich in Germany, three core production bases in Tianjin, Shandong Rongcheng and Erdos in Inner Mongolia, and four industrial platforms such as SUV, bus, car and power system.

Founded in 1994, R & F Group is one of the most powerful and influential real estate enterprises in China. Listed in Hong Kong in 2005, it was the first mainland real estate enterprise to be included in the Hang Seng China Enterprises Index, with total assets exceeding 360 billion yuan and sales volume exceeding 130 billion yuan in 2018.

The strategic layout of the two sides will be based on three directions: first, based on the industry, strong attack; second, innovative technology, leading the future; third, looking at the world and strengthening the brand.

Upgrade the product. On the basis of Huatai Automobile's original complete production qualification and industry, the two sides will integrate global technological R & D strength and supply chain resources, comprehensively upgrade existing products, and comply with the trend of electrification, intelligent network connection and sharing; create a new production platform, expand domestic and foreign channels, and integrate the marketing network.

Self-driving. The two sides will concentrate capital and industrial strength to develop self-driving technology and apply it to a full range of products.

Reshape the brand. In response to the "Belt and Road Initiative" initiative, speed up the layout of Southeast Asia and other overseas automobile markets, and actively promote automobile assembly and sales business. Centralize the brand resources of both sides and increase financial support.

With the increasing support of the state to the real economy, especially the new energy automobile industry, and the innate financial strength to enter the automobile manufacturing industry, the real estate developers began to transform one after another and focus on the automobile industry. After R & F Group enters the bureau, it is likely to become one of the strong competitors of Evergrande New Energy vehicles.

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