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According to the official data released by SAIC Mingjue, in the first half of this year, the cumulative sales of new cars by the Mingjue brand exceeded 120000, an increase of 3.8% over the same period last year. Among them, the retail sales of the Mingjue brand reached 25000 in June, up 55% from the same period last year and 13% from the previous month. Under the circumstances that the car market is declining and the overall performance of car companies is in the doldrums, SAIC's achievements are indeed eye-catching enough.

Of course, excellent market performance is inseparable from excellent product power and more approachable marketing strategy.

From the point of view of the main selling models of Mingjue, SUV products such as HS and ZS perform well. In June, the compact SUV HS grew 99 per cent month-on-month; the small SUV ZS sold 8605 units a month, up 56 per cent from a year earlier. Among the car products, Mingjue 6 increased by 76% compared with the previous month.

It is worth mentioning that on July 1, when many parts of the country switched to the sixth national model, the Mingjue brand made a rapid market response and took the lead in completing the switch to the "sixth national" emission standard at the end of June. It is understood that at present, all the models of Mingjue meet the emission standards of the highest grade "National six B".

At the same time, Mingjue is also actively expanding overseas markets, and now has a good sales performance in the United Kingdom, Thailand, Australia, the Middle East and other places.

The hot sales of a product, in addition to good product power and user reputation, but also have more in line with the preferences of potential users of the marketing blessing. On the other hand, Mingjue, who is deeply favored by the trend of young consumers, inserts its sports manipulation and track genes into the modified culture and cool experience loved by young consumers, creating a cultural circle with the characteristics of Mingjue.

In fact, at a time when the car market is declining and the industry is facing transformation and upgrading, the improvement of users' word-of-mouth and diversified marketing techniques are only the external performance of improving sales volume, and the most fundamental reason is to rely on the continuous upgrading of technology and the continuous evolution of product power. In recent years, with the promotion of electrification and Internet connection, SAIC passenger cars have taken the route of simultaneous development of new energy and Internet vehicles. At present, Mingjue's main selling models not only achieve the simultaneous development of fuel vehicles and new energy vehicles, but also the addition of vehicle networking system, which makes it further in terms of intelligent experience, thus turning it into a favorite intelligent connected car for young people.

Since the beginning of this year, the transition of the car market from an incremental market to a stock market has forced traditional car companies to upgrade and transform in terms of technology and products. There is no doubt that SAIC Mingjue, which relies on SAIC, is one step ahead in terms of emerging technology reserves and new product layout, which takes the lead in the transformation to intelligence and electrification, and can be seen in the active launch of national six emission standard models.

Therefore, any achievement can not be achieved overnight. The reason why SAIC Mingjue was able to achieve such brilliant results in the middle of this year is inseparable from the support of SAIC Group, let alone its own efforts.

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