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Haima Motors' compact SUV-- Haima 8s is officially on the market. All six models are equipped with 1.6T engines and the price range is 7.99-125900 yuan. When sales are plummeting, can seahorse 8s save seahorse cars?

Haima Auto unveiled a flagship SUV codenamed SG00 at the 2018 Beijing Auto Show. A year later, the mass production version of the car is now the Haima 8S. The launch of the car will further enrich the layout of the Haima SUV product line, its positioning is higher than Haima S5, based on the Haima HMGA modular platform, and the new car carries out great innovations in appearance and interior design.

In terms of appearance, the hippocampus 8S and the second generation Haima S5 use a similar polygonal dotted air intake grille, with split headlamp design, LED light group and fog lamp at the bottom, and the all-black mesh structure highlights the sense of movement of the new car. However, at first glance, the overall shape of the front face is quite similar to that of the Great Wall WEY.

The tail uses a through-type light belt design, as well as a bilateral exhaust layout. In terms of new car size, the length, width and height are 4565/1850/1682mm, wheelbase 2700mm, positioning compact SUV.

The layout of seahorse S5 is used internally, but the styling design is more exquisite. The high-end version of the vehicle uses a full LCD dashboard with a 12-inch central control screen and a multimedia control area below the shift lever.

In terms of power, the seahorse 8S is equipped with a 1.6T turbocharged engine called HMA GA16-YF, with a maximum power of 143kW (194hp) and a peak torque of 293Nm, matched with a six-speed manual or manual integrated transmission. In addition, the car will also launch a 1.2T hybrid version in the future, which will be matched by a seven-speed double-clutch transmission.

Today, seahorse cars are facing great difficulties both in terms of sales and performance, and at one point they sold the property to prepare funds. Seahorse 8s will be a very important strategic product for the company, which is related to whether it can revive the business, reverse the decline and help the company out of trouble this year. At present, the stock of Haima Motor Company has changed its name from "Haima Automobile" to "* ST Haima" due to continuous performance losses. In order to better reflect the company's business development plan, the Chinese name of the company has also been changed from "Haima Automobile Group Co., Ltd." to "Haima Automobile Co., Ltd.".

In May this year, in order to save the seahorse and reverse its declining performance, Jingzhu became chairman of Haima Automobile again. Jing Zhu, the founder and actual controller, has been re-elected as chairman of the company, Haima Motors announced. Jingzhu joined Haima Motor in 1988. Jingzhu began to serve as chairman and party secretary of Haima Automobile Group at the end of 2004. Jingzhu resigned as chairman of the board in July 2013 for personal reasons. After being re-elected as chairman, Jingzhu said he was "determined to return to the front line, recreate seahorses and lead employees to start a business for the fourth time."

Data show that sales of seahorse cars in June were 3702, down 34.16% from a year earlier. Cumulative car sales in the first half of 2019 were 14425, down 65.16% from the same period last year.

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