AutoBeta(AutoBeta.net)07/09 Report--

China's passenger car sales report card finally came out in June, ending a 12-month decline in sales, but autobots are not happy because they know that this may be just a "flash in the pan" and the second half of the year is very bleak.

Passenger car sales nationwide reached 1.766 million in June, up 4.9 percent year-on-year, the first positive year-on-year growth in 12 months, according to the association. 1-6 Cumulative monthly sales of 9.954 million vehicles, down 9.3% year-on-year, compared with January-May cumulative decline of 11.9%, really improved.

Industry insiders analysis, June sales rebound reasons are: 1, National Five switch to six countries in advance overdraft;2, Traditional half-year sales target sprint. With the arrival of the traditional summer low in July and August, the next two months will fall sharply.

Unprecedented price cuts created the "prosperity" of the auto market in June, which was exchanged for the blood and tears of auto manufacturers and dealers. Therefore, even if June sales achieved year-on-year growth, autobots have not been happy, the first half of the inventory clearance pressure, the second half of the market uncertainty also aggravated their worries. Industry analysis, the country five car overdraft a large number of July customers, behind will be very bleak.

According to the association, the sales growth is mainly due to the "forced" completion of the clean-up of the National V model before the end of the month, but the losses caused are also many.

Due to the tight time and heavy task of inventory digestion of National Five, and the continuous weak state of terminal consumption since the first half of this year, it has brought great pressure to dealers and manufacturers. Even though some manufacturers have arranged various plan measures such as inventory adjustment, most dealers also realize that only by realizing independent sales can the comprehensive loss of National Five Digestion be minimized. Therefore, dealers choose self-digestion to realize retail, and also focus on the target of half a year or the whole year. At the same time, they expect to make up for the losses caused by price inversion through horizontal services such as finance, fine products and insurance. Since the beginning of June, manufacturers have cooperated with dealers to carry out large-scale targeted promotion, and finally realized the hard landing of the sixth switch of the country through all channels, thus stimulating the retail market to turn positive.

At the same time, the dealer price declined greatly in June, and the consumption demand was stimulated by the price promotion of the national five models. The difficulty of independent inventory clearing was greater than that of the joint venture models. Even if the inventory was not digested, the inventory switching was realized through measures such as early licensing. The inventory digestion of the national five models nationwide was relatively smooth, but the losses caused in the process of inventory clearing were not small.

A dealer's netizen told us that their store lost more than 300,000 yuan in June.

Another netizen pointed out that the increment realized by price reduction is really very painful, hope to introduce purchase tax exemption and other favorable policies as soon as possible to help dealers overcome difficulties.

Overall retail sales rose year-on-year in June, while wholesale sales continued to decline.

In the first half of the year, automobile manufacturers and dealers mainly focused on "destocking", concentrated in May and June, resulting in an improvement in terminal sales, but the wholesale sales of manufacturers continued to decline.

According to the manufacturer sales volume announced so far, Geely Automobile sold 84641 vehicles in the Chinese market in June, down 33% year-on-year. Geely said that the Group continued to reduce the total inventory of dealers. Chang 'an Automobile sold 142,000 new cars in June, down 24.8% year-on-year. Chang' an brand stopped falling, and joint venture brands Ford and Mazda continued to decline.

SAIC Group's production and sales declined for six consecutive months. In June, SAIC Group sold 466,500 vehicles, down 16% year-on-year, among which SAIC Volkswagen sold 154,000 vehicles in that month, down 13% year-on-year; SAIC GM benefited from discount inventory clearance, with sales reaching 140,000 vehicles for two consecutive months; SAIC passenger car sales fell 11% to 50,000 vehicles in June.

Under the depressed environment of automobile market, Japanese brands and luxury brands continue to grow against the market. Honda sold 148382 vehicles in China in June, up 37.4% year-on-year; Toyota sold 140,800 vehicles, up 18.5% year-on-year; Audi sold 58,788 vehicles in China in June, up 22.5% year-on-year.

For July, the Multiplication Association forecast is not optimistic. July is the off-season of sales throughout the year. Due to hot weather and high temperature holiday of manufacturers, the car purchase environment is depressed, so July over the years is the low point of the market. In addition, the amazing promotion efforts in the second quarter have an overdraft effect on the consumption of car buyers in the second half of the year, causing car purchases in July to fall into the bottom again.

How will the price-for-volume Chinese auto market trend in the future? How is July worth looking forward to? My guess is July will be fun.

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